Marketing Specialist NapaStyle

NapaStyle is a multi channel retailer created by Napa Valley chef and culinary pioneer, Michael Chiarello. Our catalog, stores and online business feature a unique and artisanal product offering of food, cookware, home goods and furniture celebrating the flavors of life. This full time, exempt position is located in the Benicia, CA corporate offices and reports to the Sr. Director of Marketing. This position is responsible for executing the overall marketing strategy of NapaStyle. By working with the Director of Marketing, the Marketing Specialist is responsible for developing, executing, and managing multiple direct marketing campaigns to support key Consumer and Business marketing initiatives such as customer acquisition, customer cross-sell and customer retention programs.
Responsibilities:

? Collaborate with marketing director to understand direct marketing program objectives

? Continually monitoring and tracking cross-channel promotions, identifying trends, pinpointing strengths and weaknesses, while optimizing the strategic and tactical effectiveness of marketing agenda

? Analyze results of segmentation, promotional tests and provide marketing recommendations to improve business performance

? Manage all retention, reactivation and prospecting programs

? Executes daily/weekly/monthly forecasting function

? Responsible for marketing reporting, including daily sales, weekly campaign updates, and monthly forecast summaries and other reports related to campaign performance and overall business

? A/B test Analysis -- Develop strategies and oversee analysis of all A/B testing for marketing campaigns

? Other ad-hoc analysis and reporting -- All other catalog, web and business reporting and analysis as requested by manager. Become expert user of internal data tools and systems

? Manage house file maintenance and merge purge with external list services team

? Work closely with co-op vendors to develop new house file and prospecting models tests

Work with list broker to maximize customer acquisition opportunities at the most efficient cost
Requirements:

? At least 3 years consumer marketing experience, with experience writing and executing marketing plans

? Strong Excel and Access skills Excellent analytical and problem solving skills

? Ability to work in a fast paced, deadline driven environment

? Highly organized and detail-oriented Ability to work with a dynamic, cross-functional team

? Excellent written and verbal communication skills
What do we offer?

Our competitive salary and benefits package includes medical, dental insurance and vision coverage, 401k, HSA accounts, paid sick time, paid holidays, paid vacations, and merchandise discount.

Please apply by sending resume and cover letter. Applications without a cover letter will not be considered. Email - jobs@ NapaStyle.com

Mid-Level Position
No direct reports
Reports to Director of Marketing
Compensation DOE.
NapaStyle is an equal opportunity employer

Location:	Benicia, CA United States