Marketing Specialist Appia
THIS JOB HAS EXPIRED Appia is seeking to hire an enthusiastic Marketing Specialist that will help lead multiple projects across product marketing and marketing communications.
We are looking for someone who is hands-on and self-motivated with strong communication and marketing skills that can effectively work across the organization to drive projects forward.
As the Marketing Specialist, you will be responsible for the following:
Work with marketing director to define and develop product positioning and messaging that differentiates Appia?s offering in the market.
Assist with maintaining brand consistency across all marketing channels.
Work with marketing director to strategically create ongoing sales enablement assets that communicate the value proposition while supporting the selling process.
Work with the product management team to plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Work with the marketing director to launch and oversee the market intelligence for the organization understanding the buyers, how they buy and their buying criteria.
Work with product management to create assets that identify Appia?s competition and how to crush them.
Develop and execute a communication plan for both internal and external clients.
Writes feature stories, news releases, brochures, news articles, columns, editorials, website copy and other printed materials.
Maintains relationships with media contacts and/or agency relationships handling media coverage.
BS/BA or equivalent experience required
1-2 years experience in marketing communication or product marketing preferred.
Strong acumen, background, and familiarity in Internet, advertising, and mobile technologies, trends and product landscape.
Understanding of the mobile ecosystem ? app developers, content publishers, carriers, OEMs, billing partners, operating systems and business models
Strong communication skills ? written, phone, in person.
Ability to thrive in a start-up environment
||Durham, NC |
THIS JOB HAS EXPIRED