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Marketing Specialist AppFolio
THIS JOB HAS EXPIRED
The Marketing Specialist builds brand awareness and sales by developing, implementing and evaluating marketing programs that deliver measurable success and that make our customers love us.The ideal candidate thrives amidst the challenges of a fast-paced, high-growth environment and demonstrates a high level of competence in developing integrated marketing programs for a successful B2B company.
Responsibilities:
Plan and execute marketing campaigns that will drive traffic and demand for a product targeting the legal industry
Work closely with creative team and 3rd party provider to develop and maximize search (PPC and organic) campaigns. Focus on ROI and continued campaign improvement. Optimize landing pages that generate interest in the offer via A/B Testing.
Work with the team to update web site content and test key messages.
Manage logistics and details for offline events - tradeshows, MeetUps and other speaking engagements.
Develop email nurturing plan and write content (email, blog posts, etc) used throughout all aspects of customer experience.
Work with the team to find creative ways to nurture users so they become brand and company promoters as we increase the reach and awareness for this online product.
Create and manage social media assets as needed - Facebook, LinkedIn and Twitter to increase awareness and website traffic.
Monitor and measure performance of campaigns and investments and suggest how to optimize toward goals.
PR activities as needed - work with the team on press releases and launch activities to generate awareness for the product.
Skills and Knowledge:
Relevant experience managing campaigns for online and offline sales and sign-ups a must.
4+ Years working in a marketing function.
Some experience running paid search, email, social campaigns as well as web site management and landing page optimization.
| Location: | 55 Castilian Drive Suite 147 Goleta, CA 93117 United States |
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THIS JOB HAS EXPIRED
AppFolio
Investors: BV CapitalAll Jobs: at AppFolio
| Web Site: | www.appfolio.com |
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| Headquarters: | 55 Castilian Drive Suite 147 Goleta, CA 93117 United States |
| Industry: | Software |
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