Marketing Specialist AppFolio
THIS JOB HAS EXPIRED Marketing Specialist
AppFolio Property Manager
The Marketing Specialist is responsible for planning, coordinating and executing our nurturing and social media marketing programs. This role drives top-of-funnel demand and also, nurtures and converts prospects into assigned leads and opportunities for the Sales team.
Plan and execute marketing campaigns that will drive traffic and demand for a product targeting the property management / real estate industry.
Manage creation of content used in nurturing and across marketing and social channels including eBooks, whitepapers, emails, infographics, quizzes, videos and blog posts at all levels of the prospect to customer experience.
Find creative and innovative ways to engage prospects with interesting and relevant content.
Continue to refine, improve and innovate the existing nurturing flow with industry best practices, testing and engaging content.
Find new and better ways to engage with and maintain the attention of our prospects.
Create, test and optimize emails and landing pages to improve email stats and conversion rates every time.
Work with the creative team to update landing pages and emails based on testing to drive increased engagement and more opportunities for the sales team.
Lead all social media engagement including owned, earned and paid media on Facebook, LinkedIn, Google+ and Twitter to increase awareness and drive leads.
Leverage social networks to enhance campaign performance and nurture current prospects.
Keep current on industry trends to improve digital and social strategy/content.
Skills and Knowledge:
Relevant experience in managing campaigns for online and offline sales and sign-ups.
4+ Years working in a marketing function, ideally for a SaaS product.
Experience with online marketing including social media and search or email marketing.
Good written and verbal communication skills.
Experience working with a marketing automation platform like Marketo.
Strong understanding of effective nurturing tactics.
Enjoy working in fast-paced, fast-growing entrepreneurial companies with the drive and self-motivation to accomplish projects without extensive supervision.
||Santa Barbara, CA |
THIS JOB HAS EXPIRED