Mid-Market Marketing Manager SevOne
THIS JOB HAS EXPIRED Overview:
The individual in this role will be in a leadership position and responsible for developing and executing SevOne marketing programs designed to increase brand awareness, lead generation and revenue from the mid-market companies, in the range of $300 million to $1.4 billion in revenue. The individual will also be responsible for the idea generation, creative content development, strategy, and ongoing marketing initiatives, designed to achieve company revenue target from the mid-market customers.
The position will report into SevOne?s Marketing organization and will work extensively with external vendors, creative designers, product marketing, marketing communications, and sales teams on various and ongoing projects and deliverables. This person will have a successful track record of coming up with, running, and measuring positive creative marketing campaigns.
Define and execute mid-market marketing plan, designed to deliver leads, opportunities and revenue goals. Most of these programs will be online events.
Active involvement in the content creative and interactive creation of website, email other and content design for each campaign
Active involvement in list purchase and targeting procedures
Close working relationship with head of Inside Sales to align with their lead generation flow requirements on a daily basis
Provide extensive and detailed management and executive reports showing overall lead, opportunity and revenue generation trends, what?s working, what?s not working, and what needs be improved.
Contribute and support corporate Adwords and SEO strategies to align with mid-market objectives
Ad-hoc marketing related projects as deemed necessary by management
5+ years relevant experience in email and online B2B marketing, branding and business development
10+ years in general marketing experience
Extremely creative and ?out-of-the-box? thinker and idea person, that can come up with marketing programs that help the company stand out, and causes prospects to take action
Strong analytical thinker with ability to use tools such as Excel, Powerpoint, Salesforce.com, Marketo, and other marketing tools to achieve goals and provide reporting
Effective written, and verbal communication skills
Person with extremely high energy, and positive outlook
Language Requirement: English
Written: Must be able to draft detailed marketing programs plan, in such a way that other teams can easily understand and execute their specific actions
Verbal: Must be able to articulate marketing campaign objectives, planning and strategy to a variety of audiences and present
Interpersonal: Ability to lead and execute the marketing programs
Presentation: Internal presentation, sales, executives, partners
Internal: Corporate marketing, Product Marketing, Inside Sales Team, Executive staff
External: Vendors, reseller partners,
License & Certification Requirements/Preferences:
Some travel required may be required
Work Environment/Physical Demands:
This work is typically performed in an office environment which requires normal safety precautions; work may require some physical effort in the handling of light materials, boxes or equipment. While performing the duties of this job, the employee is regularly required to talk, hear, and see. Arms, hands and fingers will be needed to reach and operate computers; this will require more than two-thirds of the employee's work. Employee will occasionally need to lift boxes or materials 30+ pounds. Standing, walking and sitting will each require about one-third of the employee's time.
||Wilmington, DE |
THIS JOB HAS EXPIRED