Mobile Marketing Manager LivingSocial
LivingSocial is the local marketplace to buy and share the best things to do in
your city. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, DC, we have more than 70 million members around the world.
At LivingSocial we have an unconventional and disruptive way of solving problems. We?re redefining local and social commerce, all while building a great company working side-by-side with amazing teammates. Working at LivingSocial means owning something big and getting stuff done. We believe in our people to determine the strategy and then execute quickly.
As Mobile Marketing Manager, you?ll be leading our efforts to drive acquisition, engagement, and retention across all mobile devices. Using our millions of commerce-focused customers and hundreds of thousands of local merchants, we work to provide unique, engaging promotional campaigns for all sizes of merchants. We?re looking for innovative and entrepreneurial leaders to help us with define our mobile marketing strategy. Our ideal candidate should be a competitive, analytical business leader who thrives on a fast-paced environment.
? Execute global marketing campaigns to drive acquisition, engagement and retention.
? Develop inbound marketing fundamentals for our mobile apps, including audience definition, positioning, messaging, and life cycle strategies.
? Define marketing strategies to ship during every sprint and rapidly scale the winning ones. Our fuel is learning from experiments and applying them to our strategy.
? Partner with product management, research, design, customer operations, PR, and fellow marketers to deliver integrated end-to-end product launches, acquisition, engagement and retention campaigns.
? Provide messaging and creative expression direction to copywriters and designers for mobile
? Develop forecasts, measurement plans, reporting and results analysis.
? Serve as the ?voice of the mobile customer? driving product development roadmaps and strategy throughout the organization
? Test new offerings within the mobile space to drive engagement and acquisition, including social and email.
? Serve as the expert on industry best practices, user experience, and LivingSocial messaging strategy within mobile
? BA/BS in Marketing, Business, Philosophy, Computer Science, Information Technology or related field; or equivalent experience
? 2+ years experience in mobile marketing
? Ecommerce environment experience required
? Strong knowledge of Excel, SQL, and Appboy preferred
? Experience testing and troubleshooting on multiple devices with a strong sense of web design and user experience fundamentals
? Ability to work independently, think creatively, solve problems and take initiative
? Interest and drive in defining mobile marketing for one of the largest commercial senders worldwide
? Solid understanding of conversion funnels and testing
? Strong project management skills
? Knowledge of best practices, strategies, and industry standards around mobile marketing
? Entrepreneurial. Our teams are run like small startups. You must love competing by building great products.
? Willingness to work hard driving solutions to complex problems through processes and systems
? Great leadership and communication skills. You must have previous experience navigating and being successful in a constantly changing organization
? Love of LivingSocial and what we?re trying to accomplish
||1445 New York Ave. NW |
Washington, DC 20005
LivingSocial is redefining localized online advertising and social commerce, while building a great company and having a blast along the way. The explosive growth and potential of LivingSocial has been recognized by both new and traditional media - from the Wall Street Journal to Facebook's CEO. To help fuel our growth, LivingSocial has secured over 49 million in funding this year from some of the most prominent venture capital companies in the nation.
20 - 50M RaisedInvestors: Grotech Ventures
, IVP-Institutional Venture Partners
, U.S. Venture Partners All Jobs: at LivingSocial
|Headquarters:||1445 New York Ave. NW|
Washington, DC 20005
|Industry:||Consumer Products and Services|
|Company Profile:||LivingSocial is the local marketplace to buy and share the best things to do in your city.
With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more.
We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars.
Based in Washington, DC, we have more than 70 million members around the world.|
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