Online Advertising Manager Manta
THIS JOB HAS EXPIRED There's a world-class tech contender here in Columbus, Ohio. With the right chops, you can join the team at Manta and spend your days re-crafting how small businesses do business on the web. Manta's 30 million monthly visitors and 2-a-day releases will keep you on your toes and making a difference. So bring your big brain (both halves) to Manta and help us evolve the world's largest small business networking platform. Fast, lean, complex, collaborative, meaningful, measurable, and tangible-this is what innovation feels like.
Who is Manta:
Manta is the largest social media website dedicated entirely to small businesses.
Our website allows small businesses to 1) improve their online presence, 2) gain visibility with customers & prospects and 3) increase sales!
The Role: Manager, Online Advertising
As our Manager of Online Advertising, you'll direct the strategy and team which effectively spends MILLIONS each year on paid search, display and remarketing efforts to drive customer acquisition and revenue growth.
What you'll be doing:
Directing and executing online advertising programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion and strategic portfolio insights.
Testing and tracking performance: daily, weekly, monthly and quarterly performance, including impressions, clicks, revenue, spend, penetration to upsell, revenue generated, and cost per acquisition.
Continuously optimizing campaigns to achieve revenue growth and customer acquisition goals, through landing page testing, ad copy testing and quality score improvements, while meeting ad spend and CPA targets.
Recommending proper course of action against competitors based on share of voice analyses, relative average position for non-brand keywords and prevailing cost per click levels.
Partnering with the Analytics team to develop and evolve the program for improved performance; and with U/X Design team on landing pages and post-click experiences, including wire framing.
Identifying new and emerging online advertising technology and capabilities to improve program performance.
What you need to know:
Demonstrated, direct experience in managing large scale, complex paid search, online display and remarketing advertising efforts - at scale.
Background as a highly analytical, motivated, and detail-oriented person.
Skill in identifying and executing against different campaign optimization strategies and techniques.
Expertise in Google Adwords, Yahoo! Search Marketing, MSN AdCenter web interface, Facebook, LinkedIn and offline tools.
Intimate understanding of key industry metrics (CPC, CTR, Conversion Rate, etc.) and variables (Quality Score) and the ability to recognize how they might impact the business.
PPC optimization techniques (ROI / CPA / CPL / Impression Share)
Experience with 3rd party tracking (Doubleclick & Atlas) - including their limitations
Experience with Analytics tools (Google Analytics, Web trends, Omniture)
Search Engine Desktop Tools (Google AdWords Editor)
Experience with Bid Management tools (Marin & Searchignite) - including their limitations
Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
Advanced proficient in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications
Significant online marketing experience with a comprehensive knowledge of ROI driven search engine marketing (SEM) strategies and techniques.
Advanced Microsoft Excel skills including the ability to work with large data sets.
Ability to manage multiple tasks and deliver results in a fast-paced environment.
Fun, energetic and collaborative personality with self-starter approach to work
Must be of a technical and analytical mindset. Experience working with large sets of data will be advantageous
Google Certification (Fundamentals), Analytics and Advanced Certification (a plus)
BA or BS degee from accredited college or university in the math, economics, engineering, or related discipline preferred or equivalent experience
Those who succeed at Manta:
Are results driven, focused on the tactics that will move the needle
Work well collaboratively and be open to feedback
Understand how to "scale up"
Come to play every day
What's in it for you:
Your work matters here! We're not making more money for an insurance company or a bank, but regular people making business decisions at their kitchen table... the work you do affects the small business owners and their families.
A career at one of THE most trafficked sites on the web today - Manta gets more traffic than Apple, CNN and the New York Times! Each month 30 million+ unique visitors come to the Manta site.
What's it like to work at Manta:
Up-beat, entrepreneurial environment where the norm is wearing jeans, t-shirts, and flip-flops every single day!
FREE Snacks! Healthy Hummus and carrot sticks - Red Licorice - Candy bars - AND bags of chips!
||Columbus, OH |
THIS JOB HAS EXPIRED