The Cvent marketing department has an exciting opportunity for an online marketing & web analytics position. This position would support the measurement and success of all Cvent online marketing initiatives as well as the tracking and reporting of all client advertising efforts within the Cvent Supplier Network (an online marketplace for meeting planners and hotels).
If you want to be part of a dynamic culture that is driven by online marketing and uses data to make informed decisions about how and where to invest marketing dollars, this position is for you. The analysis you will be performing and creating reports around will be dispersed to the highest ranks within the company including all of senior management and Cvent's board of directors. This position will help shape the future of Cvent's marketing department.
Create insightful reports & dashboards showing the impact and ROI of any given marketing channel
Maintain the backend of the Cvent SiteCatalyst integration
Coordinate with inner-marketing department teams as well as cross departmentally to provide reports/data on a scheduled as well as ad hoc basis
Work closely with the Cvent Supplier Network sales & marketing teams to ensure the CSN client advertiser are getting the data they need when they need it
Work closely with the reporting team to ensure reports are maintained and updated as necessary
Attend client calls, webex sessions, and in-person meetings (when needed) to act as a knowledge resource
Extremely creative, team player, willingness to go the extra mile, detail oriented, highly organized
3-5 years online marketing experience
Experience with Adobe Omniture SiteCatalyst reporting capabilities (preferably version 15 of SiteCatalyst)
Experience with SiteCatalyst dashboards (preferably version 15) preferred.
Experience using Omniture Data Warehouse preferable
Experience in any of the Omniture Genesis integrations preferable, specifically Salesforce
Must possess a medium to high level understanding of the various tracking components and variables used to collect & aggregate data within SiteCatalyst
Experience with A/B and Multivariate testing
Previous experience in Google Adwords & Bing adCenter
Excellent understanding of Search engine optimization
Expert in MS Office Suite, specifically Excel
Experience with Salesforce preferred