Online Marketing Coordinator GAIN Capital

We are seeking an enthusiastic, organized, and self-motivated individual to assist with the reporting, analysis and optimization of our global online advertising. This person will be responsible for facilitating and supporting advertising campaigns from beginning to end. Responsibilities will range from trafficking online banners, pulling performance reports, analyzing results, to optimizing ad creative/placement. You will work closely with internal creative resources, media buyers, analytics and web teams. This role requires both a creative mindset AND superior analytical skills. This is a unique and outstanding opportunity to develop your digital marketing skills in a fast paced and exciting global industry.
Responsibilities include:

Support all acquisition initiatives, including online advertising, search engine optimization (SEO), search engine marketing (SEM), social & mobile marketing, etc.
Traffic digital media: leverage 3rd party trafficking firm to set up and maintain ad campaigns.
Monitor online campaigns for proper serving, click through action, and conversion events.
Maintain internal cookie tracking database as well as 3rd party ad server Double Click.
Track campaign performance of online acquisition efforts including direct marketing metrics of cost per click (CPC), cost per lead (CPL), cost per account (CPA), and ROI for display marketing.
Produce month end performance reports and additional analyses as required.
Assist with the development of acquisition marketing programs.
Leverage web site analytics, third party research and internal reporting to improve targeting and lower acquisition costs.
Leverage knowledge of current campaign metrics to help facilitate future creative initiatives and briefs.
Assist in the monthly invoice and budgeting process.
Coordinate and maintain all marketing document storage including invoices, contracts and compliance approvals.

Qualifications:

1-2 years relevant experience.
BA/BS in Marketing or other relevant field.
Ability to work in a fast-paced, results and deadline driven environment.
Extremely detail-oriented, with strong organization and time management skills.
Proficient in Microsoft Excel.
Experience with DART for Advertisers (DFA), Google Analytics, and other website analytics tools a MAJOR plus.
Ability to quickly learn new software programs and a general understanding of database structure also a plus.

Location:	550 Hills Drive Bedminster, NJ 07921 United States