Online Marketing Lead Skytap
THIS JOB HAS EXPIRED We're looking to hire someone to manage online customer acquisition initiatives via integrated marketing campaigns including SEO, SEM, display advertising, social media, A/B testing, landing page optimization and other tactics you dream up. This role will contribute to our B2B and B2D (developer) funnels and be involved in concepting, building, deploying, and tracking for each of the marketing strategies involved in driving these segments.
Your World at Skytap
Utilize Google and Bing search engines to execute paid customer acquisition strategies, driving down cost per acquisition while increasing overall lead quality
Provide strategies and project manage continuous improvements for SEO on the Skytap.com website through SEO diagnostic and webmaster tools
Build integrated marketing campaigns with Marketing and Demand Generation teams
Optimize all elements of the self-service sign-up experience from offsite click (ad placement, ad copy, etc.) to onsite experience (landing page, signup process, messaging, etc.)
Conduct detailed analyses and provide reporting and analysis for your campaigns and initiatives
Build the inbound marketing funnel, analyzing multiple online marketing programs to measure success and cutting those that don't work
Generate copy/messaging strategy and content to serve both SEO and SEM goals
Partner with Product, Sales and Business Development teams to develop highly targeted messaging promoting free trials, whitepapers, webinars, field events, etc.
Partner with marketing team on strategies for email, blogging, social media, webinars and other integrations between online marketing and social media
Continually explore and test new tactics for customer acquisition
More About You
You're a proven DOer. You have led highly successful integrated marketing campaigns, executing the gamut of online marketing tactics with positive results
Strong understanding of online marketing strategy and search engine marketing/optimization as well as a passion for tactics
Minimum 3 years experience marketing in technology
Minimum 3-5 years experience executing paid search campaigns in AdWords and Bing AdCenter including bid management tools, online display and 3rd party ad servers
Working knowledge of marketing automation tools like Exact Target, Marketo, Pardot or Eloqua
In-depth experience Google Analytics
Fundamental knowledge of landing page optimization, A/B testing, and analytics.
Familiarity with Salesforce.com and analyzing marketing strategies all the way down to revenue
You have a good understanding of Skytap?s value prop and use cases
Experience at a SEM/SEO agency is a plus
Bonus points for pointing out bugs or things that annoyed you/could be better about Skytap online marketing efforts
Why People Love it Here
We?re located in the historic Dexter Horton building on the edge of Pioneer Square in downtown Seattle?oh, the views.
The oldest coffee shop in Seattle is on our ground floor. Great beans. Their selection of teas is also stellar?we approve.
Transportation: We?re sort of at the transport mecca: buses, ferries, and trains all lead here.
Equipment: We love ?s and huge screens.
Snacks: Our office has two kitchens, stocked with free bagels, fruit, granola treats, and other unmentionable sweets.
Beverages: We?re fully stocked with free beverages?coffee, tea, soda, and Dylan?s famous Arnie Palmer fixins
Fab Food Friday: Each Friday we order in a delicious lunch from one of our local cafes or restaurants. Gratis!
Air Hockey Tournaments: Sometimes we need to shake it out with a little amateur sport on site.
The Lounge: When you?re bored with your desk, kick back and create in recline mode.
But on to the grown-up stuff:
Our compensation is competitive?don?t let the startup moniker fool you?and includes health/dental/vision, 401k and stock options.
Flexible work hours. We find that the best solutions are discovered in the some of the most unconventional situations.
And here?s an added bonus: Skytap is really more at the emerging company stage, so you?re side-stepping the risk associated with a true bootstrap startup. But we?ll never let go of the energy, inspiration, and dedication from our startup days?that culture is here to stay.
||Seattle, WA |
THIS JOB HAS EXPIRED