Online Marketing Manager Neverfail, Inc.
THIS JOB HAS EXPIRED Job Description
As the Online Marketing Manager, you will have broad responsibility for managing Neverfail's overall online presence, including management of the website, SEO and SEM and social media. You will partner with the Corporate Marketing Manager and Neverfail's PR agency regularly, and have a great opportunity to make the company's products and solutions successful. The position is based in Austin, Texas and reports directly to the VP of Marketing.
Develop and implement a successful online marketing strategy for Neverfail, with the goal of increasing marketing qualified leads by driving traffic to Neverfail's website or other third-party web properties.Manage the company's corporate web presence. Maintain and update the site structure and pages with current and relevant information.
Manage the company's corporate web presence. Maintain and update the site structure and pages with current and relevant information.
Collaborate with the Corporate Marketing Manager to plan, create and execute demand generation campaigns on a quarterly basis.
Create and manage campaign landing pages and conduct A/B testing.
Oversee Neverfail's external web presence, including social media channels like Facebook, YouTube and Twitter.
Work closely with Neverfail's PR agency on the company's social media strategy and tactics.
Support the marketing team in writing marketing copy for campaigns, landing pages and emails as needed.
Produce weekly reports on web traffic, SEM and social media effectiveness.
Drive SEM and SEO programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis
Develop effective display campaigns, including banner ads, social media, and retargeting.
Skills & Experience
3-5 years experience in direct marketing, including SEO/SEM and website management, preferably at a B2B technology firm.
Bachelor's degree in marketing or quantitative discipline.
Experience with SEO and SEM tools, including Google Analytics and Google Adwords. Proficient with Excel.
Strong writing skills. Able to write great copy based on input from other teams.
Basic knowledge of HTML and CSS highly desirable.
Familiarity with marketing automation tools (e.g. Marketo or Eloqua) a plus.
Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
Great attention to detail and focus on quality of results.
Self-motivated; a good team player.
A keen awareness of current marketing trends and search best practices.
Neverfail is a leading global software company providing affordable data protection, high availability, and disaster recovery solutions focused on keeping users productive. Neverfail's software solutions enable users to remain continuously connected to the live software application irrespective of hardware, software, operating system, or network failures. Neverfail's mission of eliminating application downtime for the end user delivers the assurance of business continuity, removes the commercial and IT management costs associated with system downtime and enables the more productive use of IT resources.
||Austin, TX |
THIS JOB HAS EXPIRED