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Online Marketing Manager IMVU
THIS JOB HAS EXPIRED
About Us:IMVU, Inc. (http://www.imvu.com) is an online social game where members use 3D avatars to meet new people, chat, create and play games with their friends. IMVU has reached 100 million registered users, 10+ million unique visitors per month and a $50+ million annualized revenue run rate. IMVU has the world's largest virtual goods catalog of more than six million items, almost all of which are created by its own members. IMVU is available in multiple languages on both Windows PC and Mac platforms, and for mobile users via its IMVU 2Go iPhone application, available in the Apple App Store.
IMVU has been recognized frequently, including Best Place to Work for the past 3 years, Inc. 500/5000, 8th fastest growing private tech company in Silicon Valley over the past 3 years, and 87th fastest growing tech company in North America over the past 4 years.
Founded in 2004, IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital and is located in Mountain View, CA. IMVU has been profitable since 2009.
Responsibilities:
Develop and execute online marketing plans that achieve business, revenue and profitability objectives
Acquire new users via online marketing campaigns at a cost-efficient ROI, based on LTV metrics.
Manage the online acquisition advertising budget including: budgeting, reporting and forecasting
Design and execute marketing tests that support key hypothesis, deliver statistically valid results and drive actionable learnings that contribute to business growth
Develop online banner advertising, content for landing pages and other forms of online acquisition
Qualifications:
2-5 years of online marketing, media planning & buying, banner display advertising experience.
Have led online acquisition and lead generation efforts delivering against revenue targets.
Managed large marketing budgets (more than $500K per year)
Ability to leverage data insights to make informed decisions and optimize results for channels and campaigns to best allocate marketing dollars to drive revenue and profit
Experience with web analytic packages (e.g. Omniture and Google Analytics)
Knowledge of behavioral and demographic targeting and ROI-driven optimization
Experience collaborating with CPA networks
Ability to manage and prioritize multiple projects simultaneously
Self-starter who is motivated to drive results in a fast-paced environment
Excellent interpersonal, organizational, creative, and communications skills
Strong work ethic and strong core values (honesty, integrity, creativity)
Experience with Google Adwords platform a plus
Experience with various acquisition channels (mobile, FB, and social media) a plus
| Location: | Mountain View, CA United States |
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THIS JOB HAS EXPIRED
IMVU
Investors: Allegis Capital, Menlo VenturesAll Jobs: at IMVU
| Web Site: | www.imvu.com |
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| Headquarters: | 411 High Street Palo Alto, CA 94301 United States |
| Industry: | IT Services |
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