Online Marketing Specialist LiveOps
THIS JOB HAS EXPIRED The Online Marketing Specialist will be responsible for implementing online candidate marketing strategies to source independent agents for work from home opportunities where they answer inbound calls and/or place outbound calls on behalf of LiveOps? clients. Responsibilities include keyword research (discovery and expansion), review and editing of creative material, and optimization of campaigns. Because the primary focus is online marketing, the candidate should demonstrate proven skills in content marketing, user engagement, social media, search engine optimization (SEO), and user experience. The candidate should also have a passion for writing and editing a wide variety of deliverable.
Executing online advertising programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, and keyword research and expansion.
Testing and tracking performance of all online campaigns and web traffic: daily, weekly, monthly and quarterly performance, including impressions, clicks, revenue, spend, and cost to acquire new agents.
Continuously optimizing campaigns to achieve revenue growth and agent acquisition goals, through landing page testing, ad copy testing, while meeting ad spend and CPA targets.
Proactively monitor and analyze all online advertising performance.
Establish solid relationships with key contacts.
Drive continued innovation and best practice implementation, regularly sharing knowledge with team members.
Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
Research and recommend other venues to advertise and source quality agents.
Stay up to date on industry trends, practices and opportunities.
Develop a social media recruiting plan including Facebook, Twitter, Google+, etc.
The ideal candidate will have 2-3 years of online marketing experience.
Experience in measuring the effectiveness of site traffic, advertising and marketing campaigns, direct marketing, and segmentation strategies.
A proven track record of creating and executing successful growth strategies.
Experience writing web content with demonstrated excellent written communication skills. Experience writing across a wide variety of marketing channels, but especially web, email, and social media content.
Experience with Google Adwords and analytics.
Creating and evaluating the effectiveness of branding campaigns.
Experience with social media, including Facebook, Twitter, Google+, You Tube, and blogs
Search engine optimization (SEO)
User experience (UX)
Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
The successful candidate will possess the following personal skills and attributes:
Strong business acumen with the savvy and judgment to understand and respond to a rapidly changing environment
Work successfully in an environment that rewards making decisions and taking action
Excellent problem solving and analytical skills, combined with the ability to balance multiple tasks simultaneously
Strong interpersonal skills with the maturity to quickly establish credibility and respect with broad range of business partners
Ability to handle multiple tasks/projects at once in a fast-paced environment.
Strong organizational skills, time management, and attention to detail with a focus on quality results
Proficiency in MS Office - specifically Excel and PowerPoint
Fun, energetic and collaborative personality with self-starter approach to work
Excellent verbal communication skills
Prefer but not required:
Google Advertising Fundamentals Certification
Google Search Advertising Advanced Certification
LiveOps is a industry leader focused on providing the full platform cloud software and applications in the cloud (software) with the ability to maximize every sales, support and social customer interaction to ultimately drive brand loyalty. More than 200 companies around the world, including Salesforce.com, Symantec, Royal Mail Group, and Amway New Zealand trust LiveOps' technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award winning platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center of 20,000 home-based, independent agents. With 10+ years of cloud experience LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Redwood City, California, LiveOps supports a wide range of industries including financial, health care, insurance, retail, and high tech. For more information visit www.LiveOps.com.
||Chicago, IL |
THIS JOB HAS EXPIRED