Santa Clara Categories:
Online Marketing Specialist (Contract) Palo Alto Networks
THIS JOB HAS EXPIRED
The Marketing Operations Specialist is primarily responsible for managing and executing paid search campaigns, optimizing the company's digital properties for conversion, and providing operational support for marketing systems. This is an opportunity for somebody with a solid background in B2B campaign execution and marketing operations to expand their experience into PPC and social media campaigns.
PRIMARY RESPONSIBILITIES
- Manage the full lifecycle of paid search campaigns (currently Google, Bing, and LinkedIn), including launch and maintenance, creative development, analytics, reporting, and optimization
- Design, implement, and optimize global digital properties including landing pages and emails for conversions
- Continuously identify, evaluate, and implement new techniques and tools to improve landing page conversion rates
- Provide operational support of marketing infrastructure and triage production issues with IT
- Manage day to day operations on social media properties and online media acquisition with Adwords, retargeting, and other networks
- Manage vendor relationship as it pertains to PPC
- Bachelors degree in marketing, business or computer science
- Basic HTML and/or Dreamweaver
- At least 3 years' experience working in a B2B marketing ops position, producing emails and landing pages
- Adwords certification or at least 2 years of Adwords/PPC
- Previous experience with Google Analytics, marketing automation products (e.g. Eloqua), Salesforce.com, and social media listening tools (e.g. Radian6)
- Proven ability to think creatively to solve business problems
- Location: Santa Clara, CA
- Compensation: competitive salary and benefits
- Hiring manager: Marketing Operations Manager
| Location: | Santa Clara, CA United States |
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THIS JOB HAS EXPIRED
Palo Alto Networks
Investors: Globespan Capital Partners, Greylock Partners, Sequoia CapitalAll Jobs: at Palo Alto Networks
| Web Site: | www.paloaltonetworks.com |
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| Headquarters: | 2130 Gold Street Suite 200 Alviso, CA 95002 United States |
| Industry: | Software |
