Outreach Marketing Assistant Craftsy
THIS JOB HAS EXPIRED Company Overview:
Sympoz, Inc. (powered by Craftsy.com) is a Denver-based start-up at the intersection of online education, social communities, and e-commerce. We produce HD-quality classes in quilting, sewing, knitting, cake decorating, and more. The Craftsy platform enables passionate crafters around the world to learn from expert instructors anywhere, any time and to easily interact with instructors and classmates as they do. Learn it, make it, and even share it on Craftsy.com, by posting projects for inspiration and feedback or selling in our free-to-list indie patterns marketplace. Just over a year old, with 95 classes and over one million users, Craftsy is already a leader in the social crafting space and there?s so much more to come!
Sympoz, was founded in May 2010 by an experienced executive team from eBay, Yahoo, and ServiceMagic. The leadership is strong, and supports every employee in building and moving the company forward each day. We learn on the fly, and respond quickly to user feedback and ideas. The office is fast-paced and fluid, with the long hours start-ups are known for. But we like to have fun, too: like any good start-up, there are video games, rock concerts, paintball, and bottomless snacks.
As a member of the Craftsy Marketing Team, the Outreach Assistant will identify, engage, and develop relationships throughout the blogging community. You'll partner with bloggers to tell a story and create mutually beneficial content that drives not just awareness, but action. By cultivating these relationships, you'll help enroll influencers in the Craftsy movement and drive new customer acquisition.
Combining data-driven scouting, creative storytelling, and relationship building, your goal is to activate passion for all that Craftsy offers. To be most successful in that, you should understand the nuances of bloggers and blogging, from motivations to content strategy, networks to monetization.
This role will also support the Outreach Marketing Manager and the Director of Marketing in the execution of other external influence programs.
BLOGGER RELATIONS (50%)
Develop workflows to foster unique, one-on-one relationships at scale
Communicate frequently with bloggers to understand their needs and support their editorial promotion of Craftsy
Generate, pitch, and place story ideas (e.g. class reviews, contests/giveaways, instructor interviews, promos, personal angles, etc.)
Create and distribute newsletters to bloggers with engaging and useful content
Promote transparency, authenticity, and dialogue at every touchpoint
Interact within relevant online communities and social networks to meet key influencers
Keep on the pulse of the blogosphere and Craftsy's place in it, relating insights and issues to appropriate internal teams
Work with teammates to highlight blog partners via Craftsy's social channels and company blog
Coordinate and promote blogger meetups in conjunction with our events travel
Leverage internal data to measure blogger performance and use data to inform decisions which improve performance
OUTREACH SUPPORT (50%)
You will support the Outreach Marketing Manager and Director of Marketing in the day-to-day execution of relationships with Retailers, Instructors, Pattern Designers, Affiliates, and Guilds. Examples include:
Measure marketing effectiveness (create links and promo codes and track performance)
Assemble and deliver personalized New Instructor Kits each week
Ensure all collateral is completed by Design team prior to course launches
Schedule Instructor training webinars each week
Deliver monthly Instructor and Pattern Designers newsletters
Manage Instructor contact info database
Create and communicate how-to info for Instructors around new site changes and features
Notify Pattern Designers of featured placements each week
Answer basic inquiries from Instructors, Pattern Designers, Retailers, etc.
Edit HTML and deliver creative assets to Retail partners
Run monthly partner payment reports and coordinate with Finance team
Coordinate Retail Spotlight series on our blog and schedule interviews
Ship Retailer in-store support kits
Fulfill promotions by selecting winners and shipping prizes
Additional day-to-day support as needed
Demonstrated experience excelling amongst a talented peer group
Some experience in marketing or publicity, including external relationships
Some experience blogging and/or working with bloggers
Some experience in customer service, listening to needs and delivering solutions
Understanding of key consumer internet metrics
Demonstrated ability to juggle priorities and projects
Creative and resourceful problem-solving skills
Proactive and adaptive in a fast-paced environment
Highly organized and attentive to detail
Persuasive and concise writing skills
Experience using Excel for analytics and reporting
Bonus points for experience with: HTML and/or SQL
To be considered for the position, please submit a resume and cover letter explaining why you're interested in this position, your relevant experience and some short and/or long-term career objectives (in other words, what do you think you can gain from this position as it relates to your personal and professional goals?).
Start Date: ASAP
Benefits: Medical, Dental, Vision, 401k, Commuter Benefits, and unlimited vacation/sick time
Craftsy is conveniently located in LoHi, with easy access to downtown, the Cherry Creek / Platte River bike path and I-25.
||Denver, CO |
THIS JOB HAS EXPIRED