Partner Marketing Manager Clarabridge
Position Overview: Clarabridge is seeking a Partner Marketing Manager to join our rapidly growing Marketing Team. The Partner Marketing Manager will be responsible for creating and executing the overall Partner and Alliances marketing strategy within Clarabridge and will set the strategy for all go-to-market activities including but not limited to messaging, collateral, events, webinars and whitepapers. Marketing experience developing specific programs for partners is a must for this role.
Develop and oversee the execution of the partner marketing strategy to support the overall objective of driving increased market penetration and revenue
Work with the Partner and Alliances Sales Team on developing and communicating the joint go-to-market strategy for each of our partners
Create a partner marketing framework for communication including a partner newsletter, monthly webinars, social media campaigns, videos, etc.
Manage the overall sponsorship process for Clarabridge?s Annual C3 Conference from recruiting sponsors and supporting materials through event participation
Work with the other departments within Marketing to coordinate with Events, PR & Analyst Relations and Lead Generation
Create and publish sales and marketing tools, communications and related materials for our partners and their sales teams
Manage all content, including corporate logos, related to partnering with Clarabridge including website content, datasheets, whitepapers, webinars, blogs, social media, etc.
Collaborate with our partners? marketing and sales teams on the joint creation and presentation of materials at events, webinars, etc.
Track and report on partner marketing efforts to the Worldwide Sales and Marketing Teams to ensure full transparency and open communication
Work intricately with the Partner and Alliances Sales Team on target accounts, copy and remain in alignment on overall goals
Seasoned Marketing professional with 8-10 years of experience to include: launching new partnerships, creating collateral and sharing large scale corporate vision and partner strategy
Strength in publically presenting materials at Roadshows, Tradeshows and with partners and prospects
Ability to integrate best practices and a repeatable process into the partner launch process
Collaborative work strategy across teams and ability to work independently
Strong written, oral and interpersonal skills
Innovative in the creation of new approaches and material
Experience with Microsoft Office Suite
Ability and desire to work in a fast paced environment that includes working to meet a common goal for success
Bachelor?s Degree or higher preferred
Experience in salesforce.com a plus
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world?s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L?Or-al USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy?s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., Miami, FL., and London, UK.
||11400 Commerce Park Drive |
Reston, VA 20191
Connect with the voices that matter most to your businesswith customer experience intelligence from Clarabridge.Investors: Boulder Ventures
, Grotech Ventures
, Intersouth Partners All Jobs: at Clarabridge
|Headquarters:||11400 Commerce Park Drive|
Reston, VA 20191
|Company Profile:||Leading in Customer Experience Management
To give your business the lead in Customer Experience Management (CEM), partner with the leaderClarabridge. With years of development invested in the Clarabridge solution, we're simply the most qualified company to reveal strategic insights hidden in customer feedback across a range of sources.
Unlike other companies that only serve academic or government markets, the Clarabridge focus has always been business, your business, and how we can help you reach your commercial objectives. To give you the customer insight you need, we've worked harder, thought deeper, and developed smarter software than any other vendor in the marketplace.
At Clarabridge, our goal is to help you fully access your customer experience intelligenceand leverage that information to your advantage. By bridging the gap between your customers experience and your brands promise, we provide a unique portal into the human dimension of your business. With this insight, you gain the strategic edge in serving your customers, controlling costs and risk, competing resourcefully, and building profitability.
When you work with Clarabridge, you work with the management team that had guided the companys growth and innovation from the start. Each has had decades of experience, bolstered by successful entrepreneurial ventures and strengthened by prior top-level management experience. Our executives, who include a nationally recognized entrepreneur and a multiple patent holder, are all published authors and frequent speakers at industry conferences.
With a commitment to excellence, partnership model with clients, and fast-paced development processes, Clarabridge is strong from the ground up. Whats more, our financial backing, board advisors, reputation, and partnerships are sound, ensuring our software will evolve to meet your emerging demands.
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