PPC Strategist 2U, Inc.
What we?re looking for:
This is an exciting opportunity to join a world-class team and make a significant impact in the bottom line through revenue generation and optimization. The Paid Search (PPC) Strategist plays an integral role in outlining effective strategies and techniques for account optimization and profitability. In addition to a strong understanding of PPC, leadership skills, an analytical mind, natural curiosity and passion for data-driven marketing are required. The position requires creative thinking, an extremely rigorous strategic and operational thought process, and a pragmatic approach to resolving technical and logistical issues. The optimal candidate must be comfortable with switching between quantitative analysis, strategic thinking and people management.
What you will be tasked with:
Day to day planning, management and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability
Managing a production calendar/queue with our PPC agency to ensure proper prioritization, execution and quality assurance of projects so that things will never ?fall through the cracks?
Taking point on collaborating with internal stakeholders (Brand Marketing / Creative, SEO / Social & Analytics) for campaign optimization, expansion and testing of: keywords, campaigns (organization), ad text copy, banners / images, audience / placement targeting and landing pages
Owning reporting, analysis and communication of PPC performance on a regular basis including cost, conversions and cost per conversions
Performing advanced data analysis activities to summarize data into meaningful insight to be utilized by our agency, other marketing teams and senior management
Continually make recommendations to meet conversion goals and lower cost per conversion metrics based on analysis and insights learned from historical campaign performance
Understanding/supporting of test initiatives such as landing page A/B testing & multivariate testing, ad text copy testing and conducting post mortem campaign analysis, findings and next steps
Supporting the research, strategy and organization of new account launches
Assisting with general invoicing and tracking of media expenditures
Participating and coordinating the training of internal staff on all things PPC including, but not limited to: responding to inquiries, developing presentation decks or assisting with ad hoc insights and reports
Conducting competitive research on a regular basis to keep a pulse on the space and identify new opportunities
You are someone who:
Has 3+ years of hands-on PPC/SEM (AdWords / Google Display Network / adCenter a must; Facebook and LinkedIn strongly preferred) experience with a focus on campaign design, data analytics, test design and optimization
Has strong working knowledge of: Bid Management Tools (Marin strongly preferred), AdWords Editor, Excel (pivot tables, Vlookups, etc), Google Analytics, Salesforce and other optimization tools
Has a working understanding of Display Media, Mobile/Click to Call, Social/Video, Affiliate and SEO (preferred)
Has passion for, and track record of delivering quantifiable improvements to campaigns and transforming insights into action
Can handle multiple tasks in a fast-paced constantly evolving environment
Strives and performs at a consistently high level in a demanding, fast-paced environment and display a -can do- attitude at all time
Isn?t afraid to roll up your sleeves and dive into the campaigns for learnings
Describes yourself as extremely analytical and detail oriented (a natural project manager)
Gets excited and is comfortable when talking PPC with marketing and non-marketing stakeholders (including c-level executives)
Has a good understanding of online performance marketing including tracking, attribution modeling, data warehousing concepts, etc.
Has management experience, with the ability to inspire and lead a plus
Has the ability to work autonomously and demonstrate self-started qualities, research PPC issues and formulate tangible solutions
Hopefully possesses: Google Certification (Fundamentals), Analytics and Adwords Certification
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||Landover, MD |