PR Specialist Blurb
THIS JOB HAS EXPIRED Company
Blurb is a self-publishing and marketing platform that unleashes the creative genius inside everyone. Blurb?s platform makes it easy to design, publish, promote, and sell professional-quality printed books and ebooks.
Blurb offers a full suite of free bookmaking tools, online book promotion tools, and an online bookstore where authors can sell their books and keep 100% of their profit. Blurb is known for high-quality, creative range, and beautiful books.
Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. Blurb has served more than one million customers and in 2011, Blurb shipped 1.8 million books to more than 69 countries and territories. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500.
Blurb is based in San Francisco with offices in London and our website is available in seven languages. We have fun, work hard, and love helping people discover the thrill of being published.
If you?re interested in rolling up your sleeves and joining the team, keep reading.
Are you a whiz when it comes to crafting messaging that resonates with media, analysts and bloggers? Are you the best (or one of the best) writers that you know? Are you strategic in your thinking, yet can roll up your sleeves to execute? Do you have a black book bursting full of key media editors in the publishing industry?
Blurb is looking for an energetic and innovative Public Relations Specialist to join our team: An individual who understands how to develop and execute PR strategies that drive brand awareness for our services and products ? and ultimately generate leads. This role will be strategic and execution focused.
This role of Public Relations Specialist would include but not be limited to the following responsibilities & tasks:
We are firm believers in integrated marketing & communications so we would expect you to develop PR strategies that tie in with our overall multi-channel marketing strategy.
We know that press coverage & publicity is the result of many different activities ? so this job will include:
Developing, managing and executing a UK and European wide PR plan. This includes product launches, client wins, speaker opportunities, as well as proactive and reactive press opportunities.
Writing, editing, approving and distributing press materials, including press releases, bylines, fact sheets, media alerts, briefing documents, Q&As and talking points.
Identify and develop PR opportunities, pitch angles and story ideas that tie-in with the overall marketing plan.
Maintain a network of key business, technology trade and other target media contacts.
Develop a proactive program of profile-raising activities for the company executives
Developing corporate events & videos
Devising and implementing creative campaigns integrated across both traditional, digital and social media channels.
Building relationships with the media ? we want people who have & develop their own ?black book? of key media editors that are relevant to our business. However, we also want you to be clever in hiring project-based publicity agents as and when we need the additional reach & fire power of someone else?s black-book
Your writing skills are important to us. We expect you to be a proficient writer ? one that can take thoughts, ideas, conversations and turn it into compelling copy that captures attention ? whether it is for press releases or speech writing for speaking engagements of the company executives or to just give a key editor a leg-up in getting that story placed.
We are very extrovert and firm believers in ?get up and do it?, so we are looking for someone who doesn?t mind calling around ? whether it is to those you know to generate publicity or to get hold of that one important new contact or to pull off this never tried before PR stunt
Be an ideas person ? you need to come up with the crazy ideas that will get the red tops knocking on your door AND know how to structure those ideas to deliver results across multiple media platforms
Last but not least, we are all about accountability ? i.e. we want you to make sure everything you do really has a business impact, so we will expect you to develop and produce regular reports on the business impact of all your PR initiatives
Whilst we love to take your word for it, we would like to see proof of the following skills & experience:
Bachelor?s degree in Public Relations, Journalism, Marketing or Communications.
Minimum of 3 years of experience in a dedicated PR role ? either in-house (without an agency) or as part of an agency
Proven list of pre-existing media relations with key editors in lifestyle consumer media (food, fashion, travel, parenting, etc.)
A passionate, self-motivated and disciplined self-starter requiring little supervision in the planning and execution of tasks with the ability to manage numerous projects simultaneously.
Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels both internal and external.
Capable of building strong working relationships across all levels of the company.
The confidence, presence and personal credibility to quickly establish successful relationships
Language requirements: native English speaker
Blurb is a high-growth company, which means tremendous challenges and opportunities. We are looking for smart people who learn fast, solve problems, and get the job done. Our products and services are focused on the user experience, so you?ll need to be user-focused as well. We have a world-class team drawn from companies such as Apple, Adobe, Intuit, Corbis, Current TV, eBay, Kodak, Method, Microsoft, Sun, CNET, Yahoo!, Lonely Planet and Sony.
We?re in San Francisco?s financial district, and there are plenty of great eating (and drinking) spots close by!
Medical, Dental, and Vision insurance (PPO or HMO options)
401(k) retirement plan
Employer-paid life insurance, short-term and long-term disability
Flexible Spending Account (both medical and dependent care)
10 paid holidays
15 days paid time off per year (with tenure-based increases after two years)
Free lunch on Wednesdays
||580 California Street |
San Francisco, CA 94104
THIS JOB HAS EXPIRED