Principal Analyst: CPG Client Analytics Datalogix
THIS JOB HAS EXPIRED About Us
Datalogix is the leader at integrating database marketing and digital media. Our mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. We offer audience segmentation and integrated media programs directly and through all leading digital media companies. We are a growing, profitable company with top-tier venture investors, based in Westminster, Colorado (between Boulder and Denver), with offices in New York, Boston and Chicago. Our culture fosters growth and results in a fun and high-energy work environment.
We are seeking a pragmatic, insightful analytic leader who exhibits exceptional quantitative aptitude motivated by practical business outcomes. This position requires an ability to identify and solve complex questions for our digital and offline marketing products through quantitative means. Solutions will require specific statistical or programmatic expertise, but more often success will be achieved through critical thinking coupled with enthusiasm and determination.
The Principal Analyst: Client Analytics for CPG provides a critical link between the most technical areas of the Datalogix organization and our clients and the Datalogix teams that support them. Advanced interpersonal and communications skills, previous exposure to a broad array of organizational disciplines, and deep experience providing analytical insights to CPG clients are required to successfully engage with external clients, sales, account management, graduate level statisticians, database administrators, operations staff, and product management personnel.
Performance for the Principal Analyst: Client Analytics for CPG role will be measured by the growth of Datalogix CPG client relationships and the quality of the analytic work, the effectiveness of the communication created to explain analytical conclusions, and resultant internal and external changes produced by the analyses that are delivered. Primary responsibilities include:
Provide analytic thought leadership to CPG clients and internally within the Datalogix organization.
Deliver results that exceed client expectations and grow the CPG business.
Partner with Datalogix CPG client partners to develop client engagement plans as follows:
Participate throughout the client sales process
Ensure delivery of Datalogix analytics deliverables exceed client expectations
Identify and create follow up opportunities to take to Datalogix clients with the client partner
Engage Datalogix partners on client deliverables as required
Deliver client and campaign-specific analysis needed to establish (or improve) product value, including:
Create effective test/control frameworks for both offline and digital campaigns
Evaluate results from offline and online campaigns and synthesize key findings beyond descriptive reporting to meaningful insights and action steps
Work with modelers to troubleshoot underperforming output
Improve existing work or author original analysis that advance our ability to:
Deliver more effective predictive models,
Address previously undiscovered challenges that reduce our ability to deliver outcomes that exceed client expectations.
Create and present impactful client presentations that:
Communicate analytical findings in an intuitive manner,
Overcome sales objections,
Provide compelling, business relevant recommendations.
Effectively communicate findings - establishing credibility and rapport with client audiences ranging from Brand Management, Marketing Research, Media Planners, Ad Agencies, and CMOs & CEOs.
Work with Product Management, R&D, and Engineering Organizations to generalize and scale the most valuable analytical approaches that you have discovered on client or campaign specific analyses.
BA or BS in Economics, Mathematics, Statistics, or Social Science. Advanced degree in marketing or any of the disciplines outlined is highly desired.
Utilization of Microsoft Office tools is a must. Knowledge of SAS, tableau, or related tools is a plus.
8-10+ years of experience in consumer marketing analytics with a CPG firm or related agency (consulting, advertising, market research supplier) with a demonstrated understanding of Digital Media, Conventional Media, Consumer Panel, Survey, Marketing Mix, Consumer / Shopper Segmentation Analytics, and price / promotion analytics is necessary. Experience with the direct delivery of content, insights, and business relevant implications to manufacturer or retailer clients.
Exceptional problem solving skills with focus on practical business implications.
Must be able to handle several projects at a time.
Knowledge base (or demonstrated aptitude) needed to automate (or guide the automation of) analysis across applications.
Ability to communicate required visuals and approaches to meet desired outcomes of client analytics.
Collaborative, positive attitude with desire to work in a demanding, fast paced, and dynamic work environment for a rapidly growing company.
New York City
||New York, NY |
THIS JOB HAS EXPIRED