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Product Manager, Assays and Reagents Fluidigm Corporation
DescriptionThe Product Manager for Assays and Reagents will be responsible for managing all commercial aspects of our Assay, Reagent, and Assay Design product portfolio. This individual will manage the product life cycle ranging from product requirements, pricing proposals, participating in key product core teams and launch activities to ensure alignment with Fluidigm?s strategic goals. This role will interact cross functionally with other departments including Sales, Regional Marketing, Global Marketing, Customer Support, Finance, R&D and Manufacturing. It will also interact closely with the other product managers to provide the reagents necessary to support their businesses. To be successful, this individual will need to understand our customer's applications in gene expression and genotyping, have a successful track record working in a fast-paced environment, and have equal comfort in managing day-to-day tasks in addition to long-term planning activities.
The primary responsibilities of this role include but are not limited to:
Lead and manage the launch of product line extensions to the assay and assay design business.
Working cross functionally, develop and implement strategic plans for both current and future needs for reagents and assays to support the various Fluidigm product lines.
Work collaboratively with a team of product marketers, application scientists, R&D and thought leading customers to set comprehensive product specifications for new products.
Partner with R&D, Operations, and the Field Organization to ensure successful commercialization of new products.
Working collaboratively with the Global Marketing Programs team, design & execute lead generation campaigns & marketing materials to drive adoption and exceed revenue goals for the assay and reagent business.
Interact with the Global Marketing Programs group to develop product messaging, collateral, implement tactical programs and provide event support to differentiate products from competition and generate demand.
Collaboratively work with the Field Organization and Regional Marketing on product launches, communication and outbound marketing, and the development of Sales tools.
Monitor competitive activities to define positioning and key differentiators.
Create Analytics/dashboard on product line performance and report out to the organization.
Be the internal expert for the product line, market trends, customer needs, and competition.
Education and Experience:
Bachelors in Biological Sciences, Genetics or related field; experience with the qPCR market is preferred
Must have minimum of 9 years of Life Science industry and 3 years in Marketing or any combination of education and experience. Direct experience in Product Management preferred.
Must have experience defining product requirements and working with R&D to ensure development of products based on customer and business requirements
Must have proven track-record of outstanding performance in interacting with customers and various internal organizations
Direct experience working with international (multi-location) companies highly desired
Strong written, verbal, and presentation skills.
Excellent communication and team management skills.
Proficient in Microsoft Excel, PowerPoint and Outlook required.
25% Travel
| Location: | South San Francisco, CA United States |
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Fluidigm Corporation
Investors: Alloy Ventures, In-Q-Tel, InterWest Partners, Lilly Ventures, Versant VenturesAll Jobs: at Fluidigm Corporation
| Web Site: | www.fluidigm.com |
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| Headquarters: | 00000 United States |
| Industry: | Biotechnology |
