Product Manager (Publisher) Undertone
THIS JOB HAS EXPIRED Job Description
The Product Manager (Publisher) is responsible for the full product life cycle from ideation through delivery, including driving product road-maps, drafting product requirements and guiding the development process to successful product launch. You will build/package Publisher products from existing capabilities as well as develop new concepts based on deep industry experience and consistent contact with customers and prospects. You will act as the primary subject matter expert for all things Publisher related including the competitive landscape, existing and emerging ad units, digital platforms, ad serving capabilities and campaign measurement and insights methodologies.
Manage the entire Publisher product line life cycle from strategic planning to tactical activities. From ideation to requirements definition, to delivery, to end of life ? collaborating with internal teams (Development, Strategy, Marketing)
Develop and own the global Publisher product strategy, informed by customer and market insights, competitive pressures and corporate objectives ? and use it to align and energize key stakeholders and team members responsible for the product life cycle
Specify market requirements for current and future Publisher products by conducting primary market research; conduct regular site visits to customers and non-customers
Define a detailed global video product road-map based on the Publisher product strategy and drive the alignment of key product releases to deliver on the road-map; adjust the road-map as needed based on key metrics and market forces
Maintain an active view of key competitors and their anticipated next moves. Capture and articulate product requirements in concise MRDs and PRDs
Analyze potential partner relationships for all Publisher products
Develop and implement a company-wide go-to-market plan, working with all departments to execute
Establish business metrics and key market research questions and work with the market research and insights team to gather key customer insights to inform optimization or new product development
Meticulously think through every aspect of the user experience, putting users' needs first in the definition of requirements
BS in technical or quantitative discipline; MBA a plus
5 years experience in Product Management (or equivalent role that straddles both technology and business functions)
Experience in the Publisher online advertising space is required
Strong customer focus, with a track record of using customer insights to shape product strategy and drive detailed trade-offs over the product lifecycle.
Adept at analyzing competitive and adjacent products and using those insights to improve the product and anticipate competitive threats before they happen.
Ability to prioritize competing opportunities, balance market needs with business priorities, manage conflict, and articulate the rationale behind decisions.
Strategic thinker; can manage long-term and cross-product issues
||270 Madison Avenue |
New York, NY 10016
THIS JOB HAS EXPIRED
Profitable Investors: JMI Equity All Jobs: at Undertone
|Headquarters:||340 Madison Ave|
New York, NY 10173
|Company Profile:||Undertone develops digital advertising solutions for brands. We offer a suite of video, high impact and display ad formats that enable advertisers to engage consumers across mobile and desktop environments. These formats are served, optimized and measured at scale across a handpicked portfolio of the world's best digital media properties. We believe in the combined power of people and technology - our proprietary platforms are complemented by an end-to-end service layer, which is managed by an award-winning team made up of the best and brightest in the industry. We're proud to be a leader in the digital advertising industry and are honored to be repeatedly chosen as a "best place to work."|
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