The Product Specialist for Single Cell Genomics will be responsible for managing all commercial aspects of our existing C1 Single Cell Auto Prep System product portfolio. This individual will manage the product life cycle ranging from setting product definitions, pricing, participating in key product core teams and launch activities to ensure alignment with Fluidigm?s strategic goals. This role will interact with other departments including Sales, Regional Marketing, Global Marketing, Customer Support, Finance, R&D and Manufacturing. To be successful, this individual will need to understand our customer's applications, have a successful track record working in a fast-paced, demanding environment, and have equal comfort in managing day-to-day tasks in addition to helping build fundamentals for long-term business success.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Lead and manage the launch of product line extensions to the C1 system focused in various segments of single cell market.
Develop and implement strategic plans for both current and future single-cell applications on the C1 system.
Work collaboratively with a team of product marketers, application scientists, R&D and thought leading customers to set comprehensive product specifications for new products & applications.
Partner with R&D, Operations, and the Field Organization to ensure successful commercialization of novel applications for single-cell genomics.
Working collaboratively with the Global Marketing Programs team, design & execute lead generation campaigns & marketing materials for specific applications.
Interact with the Global Marketing Programs group to develop product messaging, collateral, implement tactical programs and provide event support to positively differentiate the C1 system from alternate technologies.
Collaboratively work with the Field Organization and Regional Marketing on product launches, communication and outbound marketing, and the development of Sales tools.
Monitor competitive activities to define positioning and key differentiators.
Create Analytics/dashboard on product line performance.
Bachelor or Master in Biological Sciences, Genetics or related field; experience with the gene expression market is preferred.
Must have minimum of 12 years of experience in a similar position including general experience in Life Sciences industry.
Must have experience defining product requirements and working with R&D to ensure development of products based on customer and business requirements.
Must have proven track-record of outstanding performance in interacting with customers and various internal organizations.
Direct experience working with international (multi-location) companies highly desired.
Strong written and verbal communication skills.
Must be able to give customer facing presentations.
Excellent communication and team management skills.
Knowledge of Microsoft Excel, PowerPoint and Outlook required.