Product Manager User Acquisition Craftsy
THIS JOB HAS EXPIRED Job Description:
We?re looking for a highly analytical, self-directed, and motivated Web product leader to help us attract and monetize new members; this includes understanding viral acquisition strategies and conversion funnels, identifying opportunities for growing traffic and improving conversion/click-thru and other metrics, and engaging with business stakeholders to continuously test, improve, roll-out and optimize acquisition flows and features.
Lead strategy and execution of projects to grow membership via viral tactics, improved conversion rates, optimized flows, and a honed funnel for member acquisition paths.
Collaborate with Engineering and Marketing teams to define, prioritize and execute a roadmap of tests and features designed to acquire and activate new members through online channels.
Manage development process milestones from end-to-end ? from defining requirements, to concepting and coding a solution, to QA testing and reporting on results.
Maintain expertise in user needs and behaviour by analyzing user data and competitive sites, and applying insight from functional business teams (e.g. Marketing, Production, Customer Support).
Analyze and interpret site data and trends through rich and deep data analysis, research (quantitative & qualitative) to identify gaps and opportunities.
Proven track record of A/B testing, viral growth planning, and quantitative measurements to guide user acquisition approaches.
Proven understanding of the drivers of friend referrals and willingness to recommend for customer acquisition. Ideally experience in implementing refer a friend program with proven results.
Proven ability to collaborate with creative and engineering teams to build online solutions.
5+ years experience with hands-on product execution required to build and grow a business.
Proven analytical skills and enthusiasm for data-driven decision, with a preference given to candidates with a knowledge of SQL.
Start-up experience or other experience with accomplishing a lot, quickly, with limited resources.
Prefer a candidate whose resume indicates he/she has excelled amongst an elite peer group.
||Denver, CO |
THIS JOB HAS EXPIRED