Product Marketing & Advertising Specialist Mindbody
THIS JOB HAS EXPIRED Product Marketing & Advertising Specialist is responsible for managing product marketing initiatives and demand-generating advertising campaigns for both MINDBODY and MINDBODY Exchange products.
The Product Marketing & Advertising Specialist?s job also includes ensuring that the product and advertising efforts support the company?s overall strategy and goals. Works closely with the Senior Product Marketing Manager to define the go-to-market strategy, and communicates product positioning, key benefits, and target customer. Also works with the Demand Generation Manager to ensure advertising is generating leads.
About the Job:
Manage the planning, coordination and implementation of MINDBODY?s advertising efforts, including print and web placements.
Create an annual advertising plan that details strategies and proposed expenditures for each of our verticals and major initiatives.
Research the most attractive advertising outlets for MINDBODY?s verticals, in terms of target audience, readership, presence of competitors, etc., and recommend placements accordingly.
Work closely with other marketing staff to track the effectiveness of our advertising.
Work with publishers/media/vendors to negotiate favorable advertising rates and partnership opportunities.
Monitor our advertising expenditures on a monthly basis to ensure we?re staying within budget and annually evaluate our advertising expenditures and recommend changes, as necessary.
Product Marketing (50%)
Drive and manage product marketing campaigns and initiatives within the organization for all MINDBODY and MINDBODY Exchange Products.
Create a product marketing plan in partnership with Senior Product Marketing Manager and Sr. Director of Marketing; set KPIs for marketing launches and closely track performance to ensure goals are met or exceeded.
Research marketing opportunities to increase mobile app adoption; put together recommendations and plans for product marketing initiatives.
Manage product marketing projects from concept to completion, leading brainstorming sessions, writing creative briefs and ensuring communication plans are clear and effective
Manage projects to a budget; ensure that projects are completed on time, on budget and that all key stakeholders are given an opportunity to review materials prior to launch.
Generate demand for products; work closely with Demand Generation Manager to set goals for product adoption and monitor results; report regularly on product launch and product marketing results.
BA/BS in Marketing, Advertising, PR or a related field of study.
Excellent presentation skills, can comfortably present to an audience.
At least two years? experience in a marketing or communications environment and familiarity with branding and marketing best practices.
Strong written and oral communication skills.
Experience with social media/social networking a plus.
Strong project management and organizational capabilities.
Self-motivated, self-starter with the ability to work both independently and cooperatively in a diverse group.
Strong understanding of a B2B marketing environment.
||San Luis Obispo, CA |
THIS JOB HAS EXPIRED