PRODUCT MARKETING ASSOCIATE MANAGER OrthoAccel Technologies, Inc.
OrthoAccel Technologies, Inc., is a dynamic and growing company offering a new opportunity for an energetic, talented Product Marketing Associate Manager who has proven success in supporting new product or service launches. We are seeking a professional, self-motivated individual who enjoys working on finite details while engaging fully in product and marketing support for all end users. Our preferred candidate will have successful marketing and project management experience. He or she will have the knowledge to effectively apply marketing concepts to help engage professional and consumer audiences, create product awareness and promote the advancement of new orthodontic technology.
We are seeking an authentic team player who will work directly with internal and external sales teams to deliver necessary marketing support throughout nationwide territories. Our desired candidate will have a firm understanding and ROI reporting capabilities for online marketing strategies, SEA, SEO, PPC, viral marketing and website engagement. The candidate will be versed in creative website design, copywriting, email, promotions and affiliate marketing. The ideal candidate will also have background and experience in organic marketing and traditional media including print and direct mail.
The successful candidate will be able to manage multiple functions from concept to execution, and be able to provide qualitative, measurable outcomes. He or she will possess the ability to work extremely well with a wide variety of departments within the organization, as well as identify and build long-term, favorable relationships with key outside marketing partners.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Manage daily marketing communication material management and work closely with fulfillment vendors to ensure accurate product supply inventories and fulfillment processes
Oversee daily activities regarding current products, new product launches, product materials and sales support items
Direct the lifecycle management of current product marketing materials and Directions for Use (DFUs) including document layout, reviews, translations and approvals. Maintain controlled documents including DFUs and Labeling for all products
Manage and oversee digital Stock Keeping Unit (SKU) library for all product marketing materials
Manage membership rewards program deliverables
Help to build awareness, create demand generation and promote all OrthoAccel products to professional and consumer audiences
Liaison with product and sales teams to forecast sales material needs and ensure accurate material logistics
Coordinate and oversee distribution of all communicative material including advertisements, information kits, product support kits, brochures, newsletters and other marketing and promotional collateral
Work with organizational-wide teams to plan, manage and oversee all national, regional and state tradeshows, meetings and events
Continually recommend new communication methods and technologies to engage with internal and external audiences and to enhance the user experience
Help develop new brand guidelines and ensure adherence and compliance for all materials and activities from internal and external constituents
MINIMUM EDUCATION AND EXPERIENCE
Bachelor?s Degree in Marketing or related field; Communications, Public Relations or Journalism preferred
Minimum of 5 years work experience in marketing communications and sales support; product marketing preferred
Minimum of 1 ? 3 years digital, online and social media marketing experience; product marketing and SAP knowledge preferred
DESIRED SKILLS AND QUALIFICATIONS
Customer focused; results and details oriented
Strategic thinker with proven success in product, service and material support
Attention to detail with a keen eye for detail and thoroughness in completing work tasks
Quantitative analytical skills with proven online and social media analytics experience
Proven sales support skill skills with measureable outcomes
Team player who can work well with all levels of organization and external audiences
Self-starter, highly motivated to excel under minimal supervision
Ability to quickly learn new technology platforms
Strong work ethic and competitive drive conducive to success
Experience with SAP and CRM solutions to enhance user experience
Excellent verbal, written and relationship communication skills
Microsoft Office proficiency
Competitive salary, variable compensation, medical insurance package, 401K and participation in OrthoAccel?s Stock Option Incentive Plan. Compensation package will be competitive with medical devices/consumer healthcare compensation markets, commensurate with qualifications, expertise and experience.
Ability to travel up to 20%
Qualified candidates who thoroughly enjoy a fast paced, startup work environment may send a cover letter and resume to firstname.lastname@example.org. All material will be reviewed; no phone calls, please. OrthoAccel Technologies, Inc., is an Equal Opportunity Employer.
Based in Houston, TX, OrthoAccel Technologies, Inc., is a privately owned medical device company currently engaged in the development, manufacturing, and marketing of products to enhance dental care and orthodontic treatment. OrthoAccel developed and sells AcceleDent, the first FDA-cleared clinical approach to safely accelerate orthodontic tooth movement by applying gentle micropulses (SoftPulse Technology) as a complement to existing orthodontic treatment. More information can be found at acceledent.com or requested via email@example.com.
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