PRODUCT MARKETING DIRECTOR - REVV BUYER The Rubicon Project
THIS JOB HAS EXPIRED We are seeking an experienced and highly skilled Product Marketing Director to join our team in the fast-paced online advertising industry.
This key member of the Product Marketing Team will be responsible for go-to-market activities and sales enablement of REVV Buyers? team. Working alongside the marketing and products team, the PMD will apply expertise and writing skills to the creation of sales enablement tools, messaging, positioning, packaging and pricing in support of product launches, sales engagement and corporate marketing campaigns.
Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Experience with B2B business software and experience working with a direct sales team is required. Some experience in online advertising technology is preferred.
? Work with product managers to develop and deliver messaging that differentiates our products in the market. Translate product features into benefits and a unique selling proposition that speaks to customers.
? Sales enablement ? communicates the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products. Train the sales organization on product capabilities and competitive differentiation.
? Develop external-facing content such as datasheets, brochures, whitepapers, case studies, presentations, demos and web-site content. It is important that you have an understanding of the advertising business and knowledge about how agencies plan and buy media.
? Product launch ? plan the launch of new products and releases and manage the cross-functional implementation of the plan. Work with product management and sales on future releases, go to market plans and product launches.
? Market intelligence ? be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and formulate answers in these areas to improve sales and marketing effectiveness.
? Demand generation ? develop the strategy and manage the marketing programs that drive demand for our products
? Sales support ? generate collateral and provide competitive research and reporting information as needed. Present the company products, solutions and roadmap in conferences, trade shows, sales calls. Review and respond to request for proposals
? 5+ years of product marketing experience in the technology sector with at least 2 years? experience in a field facing role
? Bachelor?s in Business or Marketing, MBA strongly preferred
? Very strong written communication skills
? Ability to translate complex concepts and technologies into business-oriented value propositions
? Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
? Proficient in Powerpoint/Keynote
? Strong analytical capabilities
? A get-it-done attitude and an ability to overcome roadblocks
||New York, NY |
THIS JOB HAS EXPIRED