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PRODUCT MARKETING LAUNCH MANAGER Calabrio
THIS JOB HAS EXPIRED
POSITION SUMMARY The Product Marketing Launch Manager plays a critical and central role in the Calabrio
product launch process, with responsibility for developing and executing go-to-market
plans for all new products and services. With accountability for ensuring products are
launched into Calabrio and the marketplace successfully, this role requires someone
with a combination of strong marketing skills, project/program management, consensus
building, and an ability to coordinate resources from a variety of supporting teams. This
position works closely with Product Marketing, Product Management, Marketing
Communication, Product Support/Service and Sales.
CORE EXPECTATIONS
? Manage all elements of the product launch process including value proposition
articulation, development and execution of go-to-market plans and internal
organizational readiness
o Work with operational stakeholders to drive detail plans as appropriate.
o Develop best practices to facilitate high quality product releases
? Apply the global product launch process to all product launches including inputs,
timelines and key deliverables from cross-functional partners, managing multiple
launches at the same time.
? Understand the scope and operational requirements and impacts of all cross
functional teams for each launch
? Work with the team to develop sales and partner training and any additional
materials and information necessary to aid the Sales teams in effectively selling new
products to prospective and existing customers
? Maintain a calendar of future launches, communicating and educating launch
process out to the operational stakeholders.
? Coordinate regular launch team meetings, publishing notes and action items to
team members.
? Assist in the attainment of product revenue growth and attachment during the initial
post-launch period through the development and implementation of new product
marketing programs and enhancements to value proposition messaging
CORE COMPETENCIES
? Ability to quickly learn and understand Calabrio solutions
? Highly driven self-starter, motivated, with excellent communication and organization
skills
? Strong attention to detail
PRODUCT MARKETING LAUNCH MANAGER2 P a g e
Calabrio, Inc.
Proprietary and Confidential
? Able to effectively operate as a matrix manager in coordinating people and
resources from multiple areas of the company
? Troubleshooting and creative problem solving skills
? Possess excellent written and verbal communication skills
? Ability to adapt well to new technologies
? Ability to handle several tasks and juggle multiple priorities
? Ability to work independently and productively in an unstructured environment
? Attention to detail in all areas of the position
? Other core competencies will be defined by your direct supervisor/manager
WORKING RELATIONSHIPS
? Report to the Director of Product Management
? Work closely with peers, group leads and other employees and departments within
Calabrio
? Work directly with customers and partners
EXPERIENCE/EDUCATION
? 5+ years working experience in product marketing or marketing communications in
the high-tech industry
? Demonstrated history of managing complex projects and executing on marketing
plans
? Experience in launching new high tech products and communicating benefits
? Knowledge of the product development process
? BS/BA required or equivalent experience; MBA a plus
| Location: | 605 Highway 169 North Minneapolis, MN 55441 United States |
|---|
THIS JOB HAS EXPIRED
Calabrio
Investors: Split Rock PartnersAll Jobs: at Calabrio
| Web Site: | www.calabrio.com |
|---|---|
| Headquarters: | 605 Highway 169 North Minneapolis, MN 55441 United States |
| Industry: | Software |
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