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Product Marketing Manager Bocada
The Product Marketing Manager is responsible to define and deliver a product-marketing plan that combines an in-depth understanding of the market, our competitors and consumers for a group of products. The Product Marketing Manager interacts with sales, product development, customer support and professional services, to ensure that the marketing collateral accurately reflects benefits and features from every user perspective and persona.Job responsibilities include:
Develop and maintain Market Requirements Document ? includes market analysis, customer requirements and feature prioritization.
Work with the Product Manager and product planning team to determine customer requirements and strategic roadmap.
Work with the Product Manager and product team on securing beta customers, getting feedback and adjusting product requirements accordingly.
Responsible for managing vendor partner programs, includes maintaining partner program enrollment and status, leveraging partner marketing programs, getting partner software in house as necessary.
Developing standardized sales positioning, presentations, proposals, scripts, RFPs, etc.
Identify opportunities for lead generation and creating marketing collateral like case studies, data sheets, whitepapers, FAQ, feature or benefit sheets and so on.
Work with customer support, sales and professional services to track feedback, customer satisfaction with existing and new functionalities and features.
Design and implement product launches with marketing team, includes scheduling press releases, ensuring all collateral and content ready at launch date.
Complete competitive analysis which include pricing analysis.
Work with analysts or journalists to ensure coverage of PR in online and print.
Support channel partners and our internal sales team with sales collateral, best practices, and training.
Qualified candidates will meet the following requirements:
Exceptional knowledge of sales, marketing and development processes.
Strong leadership, sales support, project management and training skills.
Should be able to develop effective relationships and operate with senior level management.
Should be an expert in forwarding thinking, market research, and should possess problem-solving skills.
Excellent analytical and presentation skills including demonstration skills to handle many assignments simultaneously.
Efficiently work under pressures, deadlines, and stretch extra hours to complete assigned task.
Should have excellent effectual communication skills.
Proven knowledge in market and customer research.
| Location: | 10500 Northeast Eighth Street Suite 1260 Bellevue, WA 98004 United States |
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Bocada
Investors: Catamount Ventures, Madrona Venture GroupAll Jobs: at Bocada
| Web Site: | www.bocada.com |
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| Headquarters: | 10500 Northeast Eighth Street Suite 1260 Bellevue, WA 98004 United States |
| Industry: | Software |
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