Product Marketing Manager Fiberlink Communications
Fiberlink Communications Corporation is one of the fastest-growing companies in the mobile device management (MDM) market. We are a top-tier cloud solutions provider, delivering next generation enterprise mobile device management solutions, one of the hottest segments in technology.
Through our MaaS360 platform, Fiberlink reinvents the way companies manage and secure devices (both personal and corporate owned) throughout their entire lifecycle. For all OS platforms, MaaS360's simple, intuitive interface, advanced analytics and management features provide complete visibility and control of all mobile devices in the company.
We are currently seeking a Product Marketing Manager to join our growing marketing team. We are a talented, creative, and passionate team of employees with a clear vision for the future and we are looking for YOU to help us create it.
As a Product Marketing Manager (PMM), you will be responsible for the external positioning of our product, inbound and outbound marketing activities, and the creation of sales tools. The Product Marketing Manager will develop strategic marketing plans for MaaS360 through market research, competitive analysis, customer engagement, and business planning. Working closely with product management, R&D, and customer platform services, you will craft the market facing messaging and positioning for MaaS360. You'll conceive and develop innovative marketing programs that drive demand and sales results.
In your role as Product Marketing Manager you will be the expert in buyer personas - how they buy and their buying criteria - and will transfer that knowledge to the sales channel. As a product champion in the market, you will help drive product value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial.
Positioning ? Identify and develop product positioning that uniquely differentiates MaaS360 as the leading provider of cloud-based enterprise mobility management
Sales and marketing tools ? Create collateral, whitepapers, presentations, videos, and blog posts, to communicate the value proposition of our products
Product launch ? Plan the market launch of new products and releases and manage the cross-functional implementation of the plan
Communications ? Work with sales and marketing teams to broadcast our message to the market, across the organization, and our partner community
Market intelligence ? Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to beat them; train sales and partners
Demand generation ? Develop the strategy and manage programs that drive demand for MaaS360 across all market segments
Industry leadership ? Represent the company at industry events, conferences trade shows, webinars, and as a spokesperson for analyst and press coverage.
3+ years of B2B or SaaS product marketing experience
Bachelor?s in business, marketing, or computer sciences
Ability to be self-motivated and deliver projects on time with minimal supervision
Very strong written and presentation communication skills
Ability to interact with staff, colleagues and cross-functional teams, and third parties.
Willing to travel 25%
As a member of the Fiberlink team you will benefit from:
? Generous comp package including base salary + bonus.
? Working in a casual, flexible and collaborative work environment
? Unlimited growth potential
? Supporting a product currently delivering explosive growth in the tech sector
? Flexible time-off policy
And much more!
Fiberlink Awards & Accolades:
Mobile Product of the Year, Techworld Awards, 2012
Best Enterprise Mobile Solution, Global Mobile, 2012
Best Mobile Solution, GOVTek Awards, 2012
Best Places to Work Award, Philadelphia Business Journal, 2011
OnDemand Top 100, AlwaysOn, 2011
Clear Choice Winner, Network World, 2011
OnMobile Top 100, AlwaysOn, 2011
Best Security Solution, Government Technology Research Alliance, 2011
Best Mobile Enterprise Solution, CODiE Awards, 2010 (Finalist for 3 years in a row!)
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