Product Marketing Manager VFA
VFA is seeking a seasoned product marketing professional to lead the go-to-market activities for our industry leading software, VFA.facility, and related assessment and consulting services. You will work closely with the software and services teams, sales, business development, and marketing communications to develop and execute ?go-to-market? programs, tools and materials.
Define the go-to-market strategy addressing product positioning, target customers and channel for VFA.facility software, Assessment Services and Consulting Services
Develop the packaging and launch of new VFA.facility software, Assessment Services and Consulting Services
Cultivate and coordinate internal VFA evangelists for VFA.facility software, Assessment Services and Consulting Services with customers, prospects and internal VFA stakeholders, particularly sales. Quickly ramp-up to become an evangelist for these products and services.
Develop highly effective sales programs, tools, and materials
Collaborate with Sales Operations to deliver effective training to sales teams
Conduct market research/analysis as well as competitive analysis
Provide content and subject matter expertise to marketing communications team in order to create effective lead generation programs and related collateral
MBA along with 5-7 years of hands-on solutions and/or software product marketing experience.
Proven ability to successfully and enthusiastically launch new B2B software products.
Ability to define problems, collect data, establish facts and draw valid conclusions.
Excellent written and oral communication skills coupled with strong analytical and creative problem solving capabilities.
Be a ?learn-it-all?, not ?know-it-all?.
||266 Summer Street |
Boston, MA 02210