Product Marketing Manager Visible Measures
THIS JOB HAS EXPIRED
Visible Measures Corp. (VMC) is a venture-backed start-up revolutionizing the way publishers, advertisers, and audiences engage with internet delivered video. Our Video Experience Measurement (VXM) suite of products provides objective 3rd party metrics about the viewing experience. Our vision is for these metrics to be universally adopted across the industry. This is an exciting opportunity to join a world-class team on the ground floor of a company that will truly define the next generation of media.
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for Visible Measures' products. The PMM will craft the messaging and positioning for all our products to ensure consistency across the product portfolio and alignment with Visible Measures strategy and value proposition. You'll collaborate with the marketing team to conceive and develop innovative marketing programs. Attention to detail, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
WHAT YOU WILL DO:
--Develop product positioning and messaging that differentiates your products in the market
--Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
--Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
--Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
YOUR EXPERIENCE IS:
--5+ years of software product marketing experience, preferably for media, data, or analytics company
--Bachelor's Degree
--Demonstrated written communication and presentation skills
--Willingness to travel occasionally
--Experience working in a dynamic and fast-paced start-up environment
| Location: | 143 South Street Fifth Floor Boston, MA 02111 United States |
|---|---|
| Full Time | |
| Marketing | |
| Product Marketing |
THIS JOB HAS EXPIRED
Visible Measures
Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.
20 - 50M RaisedInvestors: Mohr Davidow Ventures
All Jobs: at Visible Measures
| Web Site: | www.visiblemeasures.com |
|---|---|
| Headquarters: | 25 Kingston Street Fifth Floor Boston, MA 02111 United States |
| Employees: | 41-100 |
| Year Founded: | 2005 |
| Industry: | Other |
| Founded in 2005, Visible Measures provides new capabilities and metrics that allow Internet video publishers and advertisers to understand audience behaviors and more accurately predict and analyze the success of Internet video programs. We accomplish this by capturing and measuring every video interaction in every video from every viewer, from play to pause to rewind to forward-to-a-friend and more. We provide major brand advertisers and their agencies with an integrated view across all campaign components, including syndicated, social, and paid video placements. Our technologies reveal both how online viewers interact with video content and how that content spreads across 150+ of the top video-sharing destinations, from AOL Video, to YouTube, and virtually everywhere in between. We work closely with our customers and partners to provide high value, high impact solutions to the challenges of audience valuation, quantifying the ROI of Internet video-based campaigns, and content monetization. |
