Product Marketing Manager - Competitive Insights Marketo Inc.

Marketo is a leader in cloud software and one of Silicon Valley?s fastest-growing companies. In fact, we were recently rated as #1 on the Silicon Valley Business Journal?s Fastest Growing Private Companies list for 2011! In addition to growing like crazy, we are delighting our customers and hiring some of the best minds in Silicon Valley. Our headquarters is located in San Mateo, California and we are continuing to expand globally. We offer competitive salaries, great benefits, and a high-energy environment with lots of room for personal and professional growth.

You will be responsible for monitoring market dynamics and competitive developments, researching targeted markets/segments and articulating what sets Marketo apart from the competition. In this role you will be the expert in buyers, how they buy and their buying criteria and will focus a large percentage of your time working to enable Sales.

Responsibilities:

Drive competitive research and intelligence of core markets of marketing automation and revenue performance management, as well as adjacent markets
Continuously monitor competitors? key product developments, promotions, and sales strategies
Sales Enablement ? Develop sales content and tools that help sales organization articulate competitive highlights, and ensure every sales rep is trained on these competitive differentiators.
Provide input to product roadmap based on competitive strengths and weaknesses.
Drive win/loss analyses to understand opportunities for improvement

Required Skills/Experience:

3+ years of software competitive or product marketing experience.
Bachelor?s degree, MBA is a plus (though not required)
Strong analytical skills
Hands-on experience in developing creative and engaging sales tools and marketing assets (demo videos, presentation decks, playbooks, etc.)
Proven track record of working in a high energy environment with the ability to manage multiple projects with tight deadlines

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo?s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work ? and work together ? to drive dramatically increased revenue performance and fuel business growth. The company?s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Location:	901 Mariners Island Blvd. Suite 200 San Mateo, CA 94404 United States