Product Marketing Manager, Data Products ExactTarget
THIS JOB HAS EXPIRED Job FamilyInformation Technology ? Product
DescriptionReporting to the Vice President of Data Products & Integrations, the successful candidate will excel at product positioning, competitive intelligence and have a strong understanding of the business and technology aspects of segmentation and analytics solutions.
?Develop positioning, messaging documents and sales enablement and promotion strategies
?Partner across the ExactTarget organization to provide product marketing expertise around the strategies and tactics required to support the launch of strategic integrations
?Work with the Marketing Communications department in various capacities to develop and update deliverables and tools. Serve as the subject matter expert for all external application and services product communication including data sheets, website copy, whitepapers and more.
?Team with the Product Enablement & Certification department to develop tools for training across the organization.
?Work with industry analysts and product reviewers to articulate the value proposition and differentiators in integration offerings.
?Work closely with the Sales Team to accurately and competitively position ExactTarget services and solutions in the marketplace while accelerating the sales cycle. Develop and implement sales tools that can include sales guides, PowerPoint presentations, speaker notes, positioning briefs, demos and other tools deemed necessary.
?Identify solutions and positioning to align products and services with key segments
Requirements?BA/BS degree; MBA degree from top tier school desired
?Previous product marketing in enterprise software applications; partner marketing experience desirable
?Strong technical background and ability to communicate with technical individuals
?Demonstrated aptitude for strategy and positioning
?Excellent written and oral communication skills
?Must be a self-starter that is comfortable working in a start-up paced software company
?Previous experience using enterprise B/I tools, segmentation tools and reporting tools desired
||Indianapolis, IN |
THIS JOB HAS EXPIRED