Product Marketing Manager ShareThis

We are ShareThis, and we are looking for highly accomplished engineers. Read on and let us know if youd like to share in the experience.

ShareThis is a service in the social media space. We enable site publishers to provide a simple one-button option to users to share site content with others through email, social networks, and social bookmarking. ShareThis promotes sharing of interesting content among users connected by a social graph and shared interests. We are able to accumulate significant data on sharing behavior, providing insights on interests, and influence circle of users. We have experienced significant growth both in adoption by site publishers and share actions by users. Over 130,000 publishers have incorporated the ShareThis widget driving 4 billion+ page views monthly.

As Product Marketing Manager, you will report to the CMO and be responsible for the outbound marketing activities for ShareThis products (primarly B2B). You will craft the messaging and positioning for products, working closely with product strategy and sales strategy for input. You'll create and execute innovative marketing programs that drive product adoption and demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a PMM, you will be the expert in ShareThis customers (advertisers, publishers and consumers), how they select related tools and services, and their criteria for doing so, and will transfer that knowledge to the sales channel.
Key Responsibilities :

Develop product positioning and messaging that differentiates ShareThis products in the market (primarly B2B-focused, secondarily B2C)
Develop sales enablement materials and tools that communicate the value proposition and help sell the products
Plan the launch of new products and releases, working in tandem with multiple teams to implement
Be the market expert on customers and competition for products
Develop and execute the strategy and manage the marketing programs that drive market demand for ShareThis products
Support the overall marketing team with additional marketing needs including events, advertising, communication plans and more as needed

Requirements :

Work out of Palo Alto, CA office
Bachelor's in business or marketing
Strong copy writing and written communication skills
At least 5 years marketing experience, with at least 2 of those years in a product marketing (field facing) role
Willing to travel to NY and conferences on a limited but quarterly basis
Excellent collaboration, consensus-building and management skills
Clever and crafty marketer who believes in the power of social media and, of course, sharing
Experience within a start-up environment preferred.

Location:	94 North High Suite 300 Dublin, OH 43017 United States