Product Marketing Manager - Encryption Products SafeNet Inc.
Organization NameProduct Marketing
At SafeNet, we employ the brightest and smartest people in the world. With more than 50 offices worldwide and 1,600 employees, we know the importance of acquiring the very best talent to make our company succeed. No matter what the job is ? technical writer, software engineer or a customer service representative ? we're always looking for our future leaders. Our number one goal is to staff our company with highly motivated employees that are eager to put their fingerprints throughout SafeNet and help drive us to continued successes. So if you're ready to be part of something special, we're ready and waiting. SafeNet, get inside.
Responsible for helping to define and communicate product vision, growth strategy and go to market plans for designated products. Understands the key industry trends, market drivers, vertical regulations and compliance, and competitive landscape and works with key stakeholders in sales, product development and product management to position existing products and define and develop new areas of business opportunity. Develops the positioning and messaging for products and ensures that this is effectively represented in education and training materials, collateral, integrated marketing campaigns, and all communications. Serves as a main driver in developing customer and channel loyalty, retention and renewal programs, and leads the development of innovative marketing programs that drive demand in the field.
Bachelor?s Degree in related discipline
5+ years of product or marketing experience with at least 3 years experience in a field facing role
Excellent analytical skills with a strong ability to synthesize data into actionable recommendations
Proven leadership talent and the ability to influence those at all levels of organization to drive results
Ability to work autonomously and in a self-directed manner and manage multiple ongoing projects
Ability to present findings in a clear, structured manner appropriate for intended audience
Flexible, ability to perform in unstructured or ambiguous situations, and adapt as business evolves
Very strong written communication skills
Essential Duties & Responsibilities include, but are not limited to the following:
Market analysis ? evaluate industry structure and trends, including market landscape, vertical regulations and compliance, and competitive benchmarking, market entry or expansion strategies
Market definition ? collaborate with VP of product marketing to drive the strategic vision and positioning of our product, directing product marketing and field marketing teams in the mobilization of these messages in all materials and communications
Go to market strategy ? work closely with VP of product marketing, sales management and field sales and marketing to define and manage global and regional go to market strategies for product, including customer persona development, product positioning, competitive positioning, win/loss analysis
Customer and channel loyalty and retention ?help to drive the implementation of customer and channel acquisition and retention programs, including communications strategy and plans, advisory boards, user groups, etc. and educate field in execution model
Demand creation ? develop the strategy and manage the marketing/lead generation programs and activities that promote and drive demand for our products in the field
Analyst and press relations ? Develop annual analyst and press plans to support designated products, and serve as a key point of contact in day to day activities
SafeNet continually strives to offer employees a strong benefit package with access to some of the best plan options available. As a result, our benefit package covers a broad spectrum of options for our employees. In addition, we also offer competitive salaries and telecommuting opportunities for some positions.
SafeNet is an Equal Opportunity Employer committed to hiring and retaining a diverse workforce while maintaining an alcohol and drug-free workplace. U.S. Citizenship is required for most positions.
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