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Product Marketing Manager DataCert
THIS JOB HAS EXPIRED
DescriptionPOSITION SUMMARY
The Product Marketing Manager serves as a critical liaison between Product Management, Marketing Communications, and Sales. This position is responsible for developing product and competitive differentiation messaging that communicates Datacert?s product and market leadership. In addition, this position is responsible for sales enablement via the development, delivery, and maintenance of collateral, web content, and sales tools to generate leads and drive prospects through the sales process and for training sales staff on these tools.
DUTIES AND RESPONSIBILITIES
Essential Functions:
Work with Product Management to understand product features, benefits, and differentiation and develop compelling messaging to communicate these
Turn messaging into collateral and tools to support sales efforts, ensuring timely availability, and update content as needed to support new features
Work with graphics designer to develop compelling graphics to support messaging
Publish and maintain all deliverables on document sharing system and ensure updates are communicated effectively
Train Sales on messaging and competitive differentiations for new products and features
Develop copy for website and work with web designer to publish
Support Marketing Communications with messaging needed for lead generation activities
Gather and maintain competitive intelligence and develop usable sales tools and training to communicate competitive differentiation
Support Sales/Relationship Managers on RFP responses as needed
Additional Responsibilities:
REQUIREMENTS AND QUALIFICATIONS
Education, Licenses, and Certifications:
Bachelor?s degree from an accredited college or university in marketing, communications or business, with equivalent work experience
Pragmatic Marketing certification in Product Marketing strongly preferred
Experience:
Minimum of 3 years of direct product marketing, preferably for B2B enterprise software
Critical Knowledge, Skills, and Abilities Requirements:
Exceptional written and verbal communication skills
Must work well independently but keep manager apprised of progress and challenges
Ability to understand customers? business needs and leverage this understanding to develop relevant product positioning and messaging
Comfortable presenting to large groups
Ability to communicate and successfully manage projects cross-organizationally
Very strong organizational and time management skills
Experience gathering, distilling/documenting, and communicating competitive intelligence
Ability to develop an in-depth understanding of the legal technology competitive landscape
Ability to understand and communicate Datacert?s competitive differentiation
ADDITIONAL REQUIREMENTS OR INFORMATION
Must be able to provide multiple writing samples (e.g., product slicks, white papers, web copy, internal/external communications, etc.)
| Location: | 3040 Post Oak Boulevard Suite 1900 Houston, TX 77056 United States |
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THIS JOB HAS EXPIRED
DataCert
Investors: UPS Strategic Enterprise FundAll Jobs: at DataCert
| Web Site: | www.datacert.com |
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| Headquarters: | 3040 Post Oak Boulevard Suite 1900 Houston, TX 77056 United States |
| Industry: | Software |
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