Product Marketing Manager ExactTarget
THIS JOB HAS EXPIRED Job FamilyResearch & Development
DescriptionThe Product Marketing Manager will be responsible for driving the success of ExactTarget?s Email products in the market. This will include developing a deep understanding of the market, the competitive landscape, ExactTarget products and technology and appropriate market segments.
Activities will include Product Positioning, Internal and External Launch Plans and Sales Enablement. The successful candidate will work closely with the product management teams, the direct selling force and the marketing communications team to accurately position ExactTarget solutions in the marketplace and assist our sales team in accelerating the sales cycle.
The Product Marketing Manager?s primary job responsibilities:
?Be a market expert? understand your products, customers, competitors, market segments and business goals.
?Responsibilities span messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism.
?Develop detailed launch plans to support the internal and external roll out of new solutions and features.
?Serve as the subject matter expert for all customer facing documentation including product sell sheets, website copy and white papers. Work with Marketing Communications department on the development of these tools.
?Work across marketing, sales, services, legal, finance, and operations teams to solve challenges required for successful product launches
?Work closely with the sales enablement organization to create sales tools for a variety of sales channels. Sales tools can include sales guides, PowerPoint presentations, speaker notes, positioning briefs, and other tools to help your products be successful.
?Be a customer advocate and guide product direction based on market demands
?Work closely with the Product Management team to understand the product roadmap, release schedules and detailed product specifications.
RequirementsDesired Skills & Experience
?BS or BA
?4+ years experience in marketing, product marketing, and/or product management
?Experience working with enterprise software applications
?Excellent communication skills
?Effective at driving cross team collaboration and building consensus
?Ability to lead and execute multiple projects simultaneously in a fast-paced environment
||Indianapolis, IN |
THIS JOB HAS EXPIRED