Product Marketing Manager SpecificMedia

Position Summary:

The Product Marketing Managers responsibilities will encompass developing and executing marketing plans to achieve vertical market penetration objectives through internal/external promotional activities, product launch strategies, comprehensive communications programs, and innovative marketing programs.
Essential Duties and Responsibilities:

Includes the following but other duties may be assigned.

Develop and execute marketing plans for assigned products.
Develop strategy to successfully communicate product features, utilize customer feedback to develop new product features that meet customer needs.
Manage and clearly articulate product positioning, messaging, collateral and promotion goals and strategies.
Monitor competitive product lines and industry research to determine opportunities for new features and messaging in order to increase market penetration for assigned products.
Keep up-to-date on new developments and trends to understand customer and market needs for assigned products.
Work with senior management to identify new product and market segments and drive our expansion into these markets.
Work cross functionally with product development, client services and sales teams to develop and execute programs.
Work with appropriate marketing team members to develop and manage product training and sales aids.
Work with appropriate marketing team members to develop and execute internal and external communications plans and materials.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

Must be detail oriented and organized.
Strong writing and editing skills needed.
Excellent communication skills, both written and verbal.

Education and/or Experience:

Bachelors Degree in Marketing or related preferred.
5+ years directly related Marketing experience.
Previous online advertising experience a huge plus.

Computer Skills:

To perform this job successfully, an individual should have knowledge of:

MS Word, PowerPoint, and Excel.
Highly proficient Internet skills.

Location:	Four Park Plaza Suite 1900 Irvine, CA 92614 United States