Product Marketing Manager, Members & Networking Manta
THIS JOB HAS EXPIRED There's a world-class tech contender here in Columbus, Ohio. With the right chops, you can join the team at Manta and spend your days re-crafting how small businesses do business on the web. Manta's 30 million monthly visitors and 2-a-day releases will keep you on your toes and making a difference. So bring your big brain (both halves) to Manta and help us evolve the world's largest small business networking platform. Fast, lean, complex, collaborative, meaningful, measurable, and tangible-this is what innovation feels like.
Who is Manta:
Manta is the largest social media website dedicated entirely to small businesses.
Our website allows small businesses to 1) improve their online presence, 2) gain visibility with customers & prospects and 3) increase sales!
Our Team: Marketing
Marketing at Manta starts with technology and ends with the user, bringing both together in innovative and effective ways. Our job is to demonstrate how Manta's offerings solve business problems--from driving traffic to a business' website to connecting a business owner with new referral customers.
The Role: Product Marketing Manager
As a Product Marketing Manager, you will create and implement strategic marketing plans to launch new, online products and ensure steady, ongoing adoption by Manta's 3 million + Members.
From determining market opportunity, competitive position, and core messaging to full market launch and ongoing adoption plans, you shape the voice of the product and help it grow a loyal, engaged user base. This means you will work closely with - and rely upon - an incredibly smart and crazy cast of characters across product management, user experience, corporate communications, legal, and development teams.
What you'll be doing:
Dream up and implement strategic, online marketing programs to drive key Member KPIs (Key Performance Indicators) - at scale. KPIs include: Member growth, engagement, social sharing, and feature adoption.
Define and recommend new features and tools which will help drive mass adoption and social sharing of core products.
Create stories that connect Members with Manta products, showing them how their specific pain points are erased by our offerings. This requires great writing skills, as you'll need to both communicate and engage internal and external audiences. You'll be writing value propositions, messaging platforms, web content, training materials, competitive strategies, and customer personas.
Work with, understand and influence a cross-functional team, bringing multiple stakeholders together around a common goal while coordinating multiple, deadline driven tasks with exceptional attention to detail.
Define, analyze and distill market research required to understand target Member attitudes and behavior.
See the big picture, understanding the daily operations of the company and how the success of Members & Networking products are affected by and, in turn, affect general business operations.
Be a thought leader for Manta Member products and the go-to-guy/girl for the status of how marketing campaigns are working. You'll enjoy "living" the KPIs by which the programs' success is defined.
Find comfort in chaos. There are no easy answers, and many moving parts involved in product marketing. You'll need to be able to live in this chaos, keep your cool, lead and enjoy it along the way.
What you need know:
Demonstrated analytical skills and ability to develop product strategy/positioning, business plans, sales pitches, customers and market insights, analyze campaign effectiveness/ROI - all in an online environment
Technology/online industry experience; knowledge of online products and market dynamics a plus.
Experience with social networking platforms and communities, understanding the opportunities available for promoting the Manta brand and stimulating dialogue socially.
Experience in copywriting and/or crafting marketing messages.
Experience managing multiple simultaneous projects from concept to completion under tight deadlines.
BA or BS Degree (In lieu of degree, 4 years of relevant work experience).
Those who succeed at Manta:
Are results driven, focused on the tactics that will move the needle
Work well collaboratively and be open to feedback
Aspire to lead or develop others
Understand how to "scale up"
Come to play every day
What's in it for you:
Your work matters here! We're not making more money for an insurance company or a bank, but regular people making business decisions at their kitchen table... the work you do affects the small business owners and their families.
A career at one of THE most trafficked sites on the web today - Manta gets more traffic than Apple, CNN and the New York Times! Each month 30 million+ unique visitors come to the Manta site.
What's it like to work at Manta:
Up-beat, entrepreneurial environment where the norm is wearing jeans, t-shirts, and flip-flops every single day!
FREE Snacks! Healthy Hummus and carrot sticks - Red Licorice - Candy bars - AND bags of chips!
||Columbus, OH |
THIS JOB HAS EXPIRED