Product Marketing Manager Magnum Semiconductor

Magnum is seeking a Product Marketing Manager - Broadcast to join our team in Milpitas, CA. This positions reports directly to the VP of Marketing.


Responsibilities:

Develop and drive the execution of Magnum's 3-5 year strategy for broadcast product lines, including but not limited to:
Professional video encoders
Professional video decoders
Production systems (Ingest, Playout servers etc)
Formulate strategies for new applications and markets based on core internal and 3rd party platforms
Lead market research, TAM analysis, ROI analysis for new product launch
Lead strategic and tactical product management
Define product line and product messaging/positioning and value proposition
Work with the Solutions Marketing group and Sales teams to gather market feedback, identify gaps and define features and products
Create and maintain product roadmaps
Drive the PLC process and ensure timely completion of the required milestones owned directly or indirectly by Product Marketing
Drive execution of NPI programs
Work with sales/business development, engineering, QA, manufacturing, technical support, and operations during the entire life cycle of the products
Manage and prioritize the product positioning strategy and sales guidelines
Develop and implement pricing and product positioning strategy and sales guidelines
Drive development and maintenance of product collaterals (product specifications, datasheet, application notes, white papers, sales and customer presentations and training materials)
Create and maintain competitive product analysis, define competitive strategy to support sales to capture and/or increase market share
Work continuously with customers, partners, sales, business development, and other stakeholders to collect product requirements
Internal and external product messaging/positioning presentations
Sales and pre-sales support. Act as the de-facto point of contact for the group, for any technical, pricing, RFP response or marketing questions or inquiries raised by sales and pre-sales personnel



Requirements:

Domain experience- must have experience managing video broadcast technology products or managing broadcast engineering operation in a studio, network, operator
In depth Video/MPEG knowledge
Experience in one or more of the following:
Production
Post- production
Headend
High level understanding of broadcast workflow is a must
Versed with pertinent standards such as SMPTE, DVB, ISO/IEC, SCTE, etc.
This position requires 10 domestic and international travel
Excellent communication, documentation and presentation skills, able to communicate on an ongoing basis and flawlessly with multiple parties
Experience in the local and international markets

Location:	591 Yosemite Drive Milpitas, CA 95035 United States