Product Marketing Manager Redbrick Health
THIS JOB HAS EXPIRED Department: Marketing
Reports To: Director, Product Marketing
What is RedBrick Health?
RedBrick is a health engagement technology company that helps employers reinvigorate their health & wellness programs. We combine financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes, and stronger returns on everyone?s investment in health. We serve large, self-insured employers and strategic distribution partners.
BrickHeads (that's what we call ourselves) passionately pursue Our Purpose to Help People Be Healthy. We believe the ultimate reward of better health is the ability to live your fullest life. Your health and well-being affect your family, your happiness, your productivity, your confidence, your finances ? everything.
RedBrick Health was founded in 2006 and based in Minneapolis. We have over 100 employees.
RedBrick Health is actively seeking a product marketing professional for its Product Marketing team. This individual will track and analyze market trends and develop requirements for new and existing products, as well as help communicate the value story of RedBrick Health products for internal and external audiences.
Essential Job Functions
Understand and articulate market problems and needs, synthesize market data and craft marketing requirements to help inform development direction for existing and new products
Develop product position addressing how the product and its key features solve market problems and how it is competitively differentiated for a variety of audiences.
Write and update product documentation for Sales and Client Services teams
Partner with Product Management to document product roadmap for internal and external consumption
Develop and run product demo training and certification program
Design and execute external product launches in close coordination with Corporate Marketing and Product Management teams
Actively gather, analyze, organize and communicate market and competitive intelligence
Essential Job Requirements
Bachelor's Degree (B.S.) from four-year college or university.
Five to 10 years of relevant experience in product marketing. Experience in healthcare, consumer health services, software development, or wellness preferred.
Strong cross-functional communication skills (verbal & written).
Ability to write for a variety of audiences and formats.
Innovative, creative and open-minded.
Comfortable with and curious about technology, user of health & wellness online content and tools, familiar with popular apps.
Excellent relationship building and interpersonal skills.
Ability to work with ambiguity, driving to definition and clarity.
Solid ability to use/learn productivity tools (Word, Powerpoint, Excel, Visio, Project).
Self driven, motivated and results oriented.
Pragmatic Marketing certification
Experience with designing or marketing employer health and wellness programs.
Sales training or experience supporting sales teams.
Experience with consumer health technology and mobile apps.
Employee Status: Regular, Exempt, Full-time.
||920 Second Avenue South |
Minneapolis, MN 55402
THIS JOB HAS EXPIRED