Product Marketing Manager MaxPoint Interactive
THIS JOB HAS EXPIRED Job Description
MaxPoint is seeking a highly motivated Product Marketing Manager in our Morrisville, NC office to facilitate external marketing activities for MaxPoint?s externally facing products. This individual will be responsible for crafting the messaging and positioning for products.
The ideal candidate is someone with the ability to conceive and develop innovative marketing programs that drive demand. If you have these experiences coupled with intelligence, industriousness, a team-oriented mentality and a natural ability to fit into our dynamic culture then you?re an ideal candidate!
Develop product positioning and messaging that differentiates our products in the market including: launch material, website copy, new feature announcements and help content
Provide sales enablement for new products sold via our sales force including communicating the value proposition of the products and develop the sales tools that support the selling process of your products including: PowerPoint decks, sales talking points and objection handling
Plan full range of marketing activities for a product including: demand gen activities, social media, blogs, events, advertising, white papers and campaigns
Coordinate with vendors on the production of materials for product marketing campaigns including: video production, graphic design and website production
Plan the launch of new products and releases and manage the cross-functional implementation of the plan across sales, marketing, product management, engineering and support
Run multiple, simultaneous campaigns and activities at once
Knowledge of digital advertising a plus, but can be overcome by a quick learner with a sharp intellect!
High degree of both technical expertise and business acumen, including familiarity developing new software and implications of SaaS business models
Previous experience developing product marketing material to support product suite with strong collaboration with marketing
Strong results-orientation combined with excellent judgment and problem solving skills; track record of product success
Excellent verbal and written communication skills and presentation skills; is comfortable presenting to executive staff
Has experience working in short, fast-paced development cycles to deliver results quickly
Bachelor?s degree or higher; MBA preferred
5 years of software product marketing experience, preferably working in a fast-paced, small entrepreneurial environment
Serious self-starter who enjoys producing and seeing their work come to life.
Strong written and verbal communication skills- be prepared to provide previous work samples
Previous experience developing product marketing material to support product suite with strong collaboration with marketing and product managers
What?s in it for You
MaxPoint offers a generous benefits package including company paid premiums for employee and family health, dental and vision coverage, company contributed Flexible Spending Account for eligible medical expenses, 401k, paid vacation and holidays. Additional benefits include optional employee paid life insurance and AD&D, voluntary long-term disability, and employee contributed Flexible Spending Account for eligible medical and dependent care expenses.
MaxPoint?s retail advertising platform drives in-store traffic for retailers and brands. The company?s Digital Zip? technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing products with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national scalability and reach. Founded in 2007, MaxPoint has offices in New York, Chicago, Bentonville, Austin, Los Angeles, Atlanta, Miami, Cincinnati, and Raleigh-Durham.
||Morrisville, NC |
THIS JOB HAS EXPIRED