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Product Marketing Manager Bluecava
THIS JOB HAS EXPIRED
Job DescriptionThe Role:
The Product Marketing Manager is responsible for product positioning, competitive analysis, and identifying new business development deals with companies in the measurement/analytics space and/or carriers in the cross channel/mobile space. Position can be located in either New York or Boston. Could be either full-time or consultant role.
Responsibilities:
Define the product
Research competitor?s products
Define data model
Capture feedback for next versions
Sell in to clients/agencies
Manage day to day with agencies
Prospect opportunities
Create POC and process
Represent BlueCava in Client/Agency discussion and sell ins
Ensure visibility into value of products
Define way to sell in
Client, go to market, pitch points
Lead plan on positioning and awareness
Frame/lead Publisher/Adnetworks relationships
Prioritize
Approvals
Set plans for rollout
Develop product positioning and messaging that differentiates our products in the market
Go to market planning - planning and execution for our solutions in support of awareness, market-share and revenue growth objectives.
Creation of compelling product narrative
Develop product positioning and messaging that differentiates our products in the market
Go to market planning - planning and execution for our solutions in support of awareness, market-share and revenue growth objectives.
Desired Skills & Experience
Requirements:
10+ years of experience in and solid understanding of mobile and data space
Proven ability to close business development deals
Experience with marketing measurement and systems
Solid understanding of adtech ecosystem and how agencies and clients close deals
Company Description
The Company
BlueCava is a fast growing, leading provider of Multi-Screen identification products and solutions that power privacy and digital/mobile adtech platforms. Headquartered in Irvine, California, with offices in New York, we have an exciting, creative environment with incredible people who have a true passion for results. Our team is leading the way in audience on-boarding, multi-screen reach, campaign measurement and visitor recognition.
| Location: | New York City, NY United States |
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THIS JOB HAS EXPIRED
Bluecava
Investors: S3 VenturesAll Jobs: at Bluecava
| Web Site: | www.bluecava.com |
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| Headquarters: | 00000 United States |
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