Product Marketing Manager Animoto
THIS JOB HAS EXPIRED Role
As Product Marketing Manager, you?ll be at the center of everything. You?ll know our product, customers, and competitors inside and out. You?ll be working for the head of design (and co-founder) and with talented designers and copywriters to construct a powerful message that ultimately sells the product. You?ll create positioning and messaging strategies that you?ll then carry through to completion. And you?ll have a lot of fun working hard with a great team of motivated people!
We want passion. We don?t care if your current/last title was creative director, marketing associate, copywriter, whatever. What we?re looking for is someone obsessed with figuring out how to distill a product down to its essence, someone who can communicate simply and clearly, someone driven by quality, someone with a passion for, and detailed understanding of, exquisite product marketing on web and mobile.
Refine and re-establish Animoto?s product positioning and messaging strategy.
Develop go-to-market plans for new products and features.
Manage and direct the creation of new product-marketing content for web and mobile, including:
In-depth visualizations and demonstrations of product features
Galleries of video styles/themes
Targeted use-case content for customer verticals
Example videos that demonstrate features and use-cases
Work with product managers to conduct market, user, and competitor research.
Create and execute an ongoing strategy for on-site targeted and seasonal product promotions.
Measure and report on the effectiveness of your initiatives.
5 or more years? experience in web or mobile product management or marketing.
A portfolio or live site(s) that shows your work.
Strong awareness of product-marketing best practices (SEO, responsive design, optimization through split and multivariate testing, etc).
Passion for a strong brand.
Excellent communication skills, both verbal and written.
A detail- and schedule-oriented nature. (You will ship stuff.)
An eye for great design.
An ear for great copy.
A nose for fishy marketing jargon.
Experience in copywriting.
Experience in filmmaking.
Experience in SaaS models.
Experience in startups.
||New York, NY |
THIS JOB HAS EXPIRED