Product Marketing Manager SpecificMedia
THIS JOB HAS EXPIRED Product Marketing Manager
Specific Media is leading the next phase of the advertising evolution by being the first to integrate display, video, mobile and IPTV into a single unified platform. We make addressable advertising a reality, working across formats and screens and brand advertisers, with a notable Fortune 500 advertiser base and a roster of name brand publisher partners. Specific Media is also the parent company Myspace, VINDICO, and Xumo.
SUMMARY: The Product Marketing Manager?s responsibilities will encompass developing and executing marketing plans to achieve vertical market penetration objectives through internal/external promotional activities, product launch strategies, comprehensive communications programs, and innovative marketing programs.
Essential Duties and Responsibilities
Develop and execute marketing plans for assigned products.
Develop strategy to successfully communicate product features, utilize customer feedback to develop new product features that meet customer needs.
Manage and clearly articulate product positioning, messaging, collateral and promotion goals and strategies.
Monitor competitive product lines and industry research to determine opportunities for new features and messaging in order to increase market penetration for assigned products.
Keep up-to-date on new developments and trends to understand customer and market needs for assigned products.
Work with senior management to identify new product and market segments and drive our expansion into these markets.
Work cross functionally with product development, client services and sales teams to develop and execute programs.
Work with appropriate marketing team members to develop and manage product training and sales aids.
Work with appropriate marketing team members to develop and execute internal and external communications plans and materials.
Must be detail oriented and organized.
Strong writing and editing skills needed.
Excellent communication skills, both written and verbal.
Education and/or Experience:
Bachelor?s Degree in Marketing or related preferred.
5+ years directly related Product Marketing experience.
Previous online advertising experience required.
||New York, NY |
THIS JOB HAS EXPIRED