Product Marketing Manager Clarabridge
THIS JOB HAS EXPIRED Clarabridge is seeking a Product Marketing Manager with experience in product marketing and positioning to work closely with the Director of Product Marketing. This position will assist in managing product marketing strategies, as well as work with outside parties such as partners and analysts in the creation of content. This is hands-on position for a seasoned product marketing specialist.
Assist in Marketing preparations for all go-to-market product launch strategy including the creation and maintenance of collateral, sales enablement materials, updates to website, blogs
Work with internal graphic designer to help create artwork for collateral, website and presentations
Work with Sales organization, customers and analysts in creation of case studies and white papers, to include interviews, data collection, content creation/writing, and editing
Manage the Competitive Intelligence process including gaining of information, update to internal reference documentation and communicate to internal teams as needed
Manage the webinar schedule, schedule speakers, promote speakers through email and social media campaigns, coordinate and moderate webinars, and report on attendance ROI
Other miscellaneous marketing tasks as needed
Bachelor?s Degree in Marketing or Communications
7-10 years marketing experience
Experience taking software products to launch, to include experience with messaging (for sales team), presentations, webinars and collateral creation
Strong experience writing case studies, white papers, website content and blogs
Strong organization and detail-oriented skills, ability to be creative, and think outside the box
Ability to work in a collaborative team environment, but also independently with minimal direct supervision
Excellent interpersonal, presentation, oral, and written communication skills
Ability to multi-task are required
Experience in Marketo and SEO/PPC campaigns a plus
Strong proficiency in MS Office
Experience using Salesforce.com a plus
Spanish and/or Portuguese language fluency a plus
Clarabridge is the leading provider of intelligent Customer Experience Management (CEM) solutions for the world?s top brands. As the premier provider of CEM, Clarabridge enables Global 1000 businesses to intelligently listen to, analyze, operationalize, and measure multi-source customer feedback through intelligent sentiment and text analytics. Insights extracted through Clarabridge enable organizations to create a universal understanding of their customers, partners, and employees; make actionable business decisions with measurable ROI; and collaborate on those decisions both internally with stakeholders and externally with customers. With hundreds of CEM implementations, Clarabridge is the 7th fastest growing software company, powering the CEM programs for companies such as B/E Aerospace, Best Buy, Charming Shoppes, Inc., Choice Hotels, Dell, Expedia, E.ON, Fidelity, Gaylord Hotels, Government of British Columbia, Intuit, J.D. Power, L?Or-al USA, Marriott International, PetSmart, QVC Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy?s International. Clarabridge is privately held with offices in Reston, VA., San Francisco, CA., Miami, FL., and London, UK.
||11400 Commerce Park Drive |
Reston, VA 20191
THIS JOB HAS EXPIRED
Connect with the voices that matter most to your businesswith customer experience intelligence from Clarabridge.Investors: Boulder Ventures
, Grotech Ventures
, Intersouth Partners All Jobs: at Clarabridge
|Headquarters:||11400 Commerce Park Drive|
Reston, VA 20191
|Company Profile:||Leading in Customer Experience Management
To give your business the lead in Customer Experience Management (CEM), partner with the leaderClarabridge. With years of development invested in the Clarabridge solution, we're simply the most qualified company to reveal strategic insights hidden in customer feedback across a range of sources.
Unlike other companies that only serve academic or government markets, the Clarabridge focus has always been business, your business, and how we can help you reach your commercial objectives. To give you the customer insight you need, we've worked harder, thought deeper, and developed smarter software than any other vendor in the marketplace.
At Clarabridge, our goal is to help you fully access your customer experience intelligenceand leverage that information to your advantage. By bridging the gap between your customers experience and your brands promise, we provide a unique portal into the human dimension of your business. With this insight, you gain the strategic edge in serving your customers, controlling costs and risk, competing resourcefully, and building profitability.
When you work with Clarabridge, you work with the management team that had guided the companys growth and innovation from the start. Each has had decades of experience, bolstered by successful entrepreneurial ventures and strengthened by prior top-level management experience. Our executives, who include a nationally recognized entrepreneur and a multiple patent holder, are all published authors and frequent speakers at industry conferences.
With a commitment to excellence, partnership model with clients, and fast-paced development processes, Clarabridge is strong from the ground up. Whats more, our financial backing, board advisors, reputation, and partnerships are sound, ensuring our software will evolve to meet your emerging demands.
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