Product Marketing Manager SmartDrive Systems
THIS JOB HAS EXPIRED Job Description:
We are seeking a highly motivated, industry experienced, Product Marketing Manager to execute go-to-market strategies for SmartDrive suite of products and services. As a Product Marketing Manager, you will be responsible for the execution of outbound marketing activities for SmartDrive, including partner / channel marketing activities. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that build sales pipeline. You will help drive field enablement, providing sales personnel with the knowledge, strategy and materials to ensure effectiveness. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. In your role as a Product Marketing Manager you will evangelize product with sales team, channel partners and within the market.
The work environment is innovative, fast paced and collaborative. A willingness to jump in and do what it takes to win is a must.
Essential Duties and Responsibilities:
Contribute to the development of the go-to-market strategy for SmartDrive products and services that include marketing programs and demand generation campaigns, positioning, messaging, packaging and pricing for the key solution areas.
Drive field enablement, develop value-oriented selling tools, plan and conduct sales product training, conduct competitive analysis, sales collateral development, and customer proposal support.
Develop partner marketing go-to-market plans and execute those plans, acting as project manager internally and working closely with marketing and sales team on the partner side.
Define target customer, market size, and key messaging to support vertical market strategies.
Support in specific selling activities ? specifically managing RFP responses and leading internal cross-functional teams and writing responses.
Remain current to trends and issues as they relate to the product offering as well as emerging technologies, standards, and market trends.
7+ years of software product marketing experience with at least 2 years? experience in a field facing role
7+ years of experience working with telematics or related industry desired
Bachelor?s in business or marketing, MBA preferred
Excellent written communication skills with the ability to articulate complex technical concepts to a broad range of audiences
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Experience with CRM and marketing automation tools (Salesforce.com, Marketo/Pardot/Eloqua).
Previous experience with an SaaS based company
Self-motivated with a can-do attitude.
Must have a ?hands-on? approach.
Can work with limited supervision.
Ability to work in a fast moving environment and meet deadlines
Ability to travel
Ability to work after normal business hours as required
Knowledge of the Driver Risk Management industry is a plus
Must be service oriented
||9276 Scranton Road |
San Diego, CA 92121
THIS JOB HAS EXPIRED