Product Marketing Manager Metamarkets
TYPE: Full Time
MIN. EXPERIENCE: Mid Level
We?re looking for a creative Product Marketing Manager with a solid background in technology, a passion for big data, and experience developing and managing product marketing programs.
You will conceive and develop innovative marketing programs that drive demand and create awareness of our products and brand, evangelize Metamarkets, and create the vision for how we communicate our product strategy. You will craft the messaging and positioning for all Metamarkets products and be responsible for the outbound marketing activities of the entire product line. The ability to grasp and translate technical capabilities with an eye for quality and attention to detail, are crucial components to this position. Metamarkets delivers a SaaS-based analytics solution for digital media companies, so a familiarity with the adtech space is critical.
Product launch ? plan the launch of new products and releases and manage the cross-functional implementation of the plan
Develop strategic positioning for products based on market assessment, technology trends, and quantitative analysis
Strategize and support outbound marketing to develop tools and resources for prospective clients, press, events, tradeshows, and sales.
Sales enablement ? communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Market intelligence ? be the expert on our clients, how they buy and their buying criteria; be the expert on our competition and keep us a step ahead
Bachelor?s degree in a marketing or technical field
5+ years professional experience in software product marketing
Excellent copywriting skills
Strong organizational, analytical, and problem-solving skills with excellent attention to detail
Outstanding communicator with an ability to translate complexity into creative and direct campaigns
Strong project management skills with the ability to work effectively in a fast-paced and fluid start up environment.
Previous knowledge of the Digital Advertising, Business Intelligence or Big Data field is recommended.
||San Francisco, CA |