Product Marketing Manager PlayFirst
THIS JOB HAS EXPIRED PlayFirst?s mission is to be the world?s first choice for fun. Through the success of worldwide megahits like Diner Dash, PlayFirst has become the leading creator of mobile fun for family and friends. With over 600 million downloads worldwide, the Dash portfolio, including Diner Dash, Wedding Dash, Cooking Dash and Hotel Dash are the global leaders in time management mobile games. PlayFirst games are crafted using the PlayFirst Recipe for Fun? which uniquely combines brand, characters, relatability, engagement, authenticity and quality, with feedback from its worldwide player base, to create hit after hit, including the most recent freemium game, Mall Stars.
The Product Marketing Manager will be responsible for product-related marketing activities such as market trends, competitive analysis, MRDs, consumer behaviors. In addition, she/he will assist with in-game marketing promotions for PlayFirst?s portfolio of games. She/he will craft the messaging and positioning for products and collaborate with both the Marketing team and product managers to conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to conduct comprehensive analyses, grasp and translate technical capabilities into benefits are crucial.
Strong experience and understanding of product marketing, ideally within the mobile game industry
Demonstrated analytical skills and ability to make metrics-driven decisions
Excellent written and verbal communication skills
Able to effectively collaborate with cross-functional teams
Outstanding organizational skills with proven ability to handle multiple projects and operational responsibilities simultaneously
Work closely with product management and marketing to develop strategic product positioning for games
Collaborate with cross-functional teams regarding product launch strategies and marketing campaigns
Conduct competitive analysis and recommend game features based on current trends and opportunities
Oversee consumer insights, including focus groups and surveys
Track, report, and analyze key business metrics on a game-by-game basis
3-5 years in marketing or product marketing
Eligible to work in the U.S. without sponsorship.
Interest in video games preferred
Core benefits include: health, dental, vision, life/disability, flexible spending accounts, 401(k) and stock options. PlayFirst is located in the heart of the financial district / SOMA (2 blocks from BART) and offers great fringe benefits, including generous paid time off and company holidays, chair massage, snacks, refreshments, and company-wide "playdates" to test each of our games during the development process.
Salary and level to be determined by experience and education
||120 Montgomery Street |
San Francisco, CA 94104
THIS JOB HAS EXPIRED