Product Marketing Manager Centrify
Centrify?s flagship Server Suite delivers market-leading Identity and Access Management solutions that provide authentication, identity profiles/attributes, role-based authorization, auditing, and automation for the datacenter and cloud. Centrify is seeking an energetic Product Marketing Manager to drive product related go-to-market programs and deliverables for the Centrify Server Suite. This individual pays attention to detail and has an eye for quality, along with the crucial ability to grasp technology concepts, and translate them into benefits that resonate. This individual will be responsible for injecting product positioning & messaging into lead generation programs, analyzing the effectiveness of programs, and developing collateral.
Drive content and creative into lead generation programs
Work with marketing team to analyze the performance of lead generation programs, communicate findings and make recommendations for optimization
Work with marketing to track and refine the effectiveness of nurturing programs, and to evaluate and advance lead quality.
Work with marketing and creative to ensure messaging and design standards are maintained in all communications
Create and maintain a library of sales tools, such as customer presentations, and competitive materials
Ensure all key market collateral is current, and easy to find across all major properties ? Web site, sales and partner portal
Industry award submissions
Help with launch coordination around new products and releases
Create consistency across a growing organization?s use of product naming conventions, and delivery style.
Minimum of 2 years professional experience in software product marketing.
Action oriented and results driven with a keen focus on 1) driving plan of record and
2) producing visible signs of progress
Skilled writer with ability to drive projects to completion quickly
Highly motivated self-starter
Have start-up experience and/or be comfortable with the rigors of a start-up environment
Strong interpersonal and project management skills.
4-year degree in computer science or closely related discipline, or equivalent experience.
||Santa Clara, CA |